Chief Marketing Officer (CMO)

International Data Group, Inc.

2d•$100,000 - $120,000•Remote

About The Position

We are seeking a transformational Chief Marketing Officer to build marketing into a measurable revenue engine and establish our brand as the definitive authority in AI-era intelligence. We are looking for an AI-native, technology-savvy, highly digital marketing leader who combines strategic vision with hands-on operational depth. The ideal candidate is comfortable operating as a “CMO-1” builder — someone who can architect modern systems while personally driving execution during transformation. The CMO will modernize our brand positioning, design scalable demand generation, and enable sales through AI-powered, data-driven marketing infrastructure.

Requirements

12+ years marketing leadership with demonstrable revenue impact
Background in B2B technology, SaaS, data/intelligence, or research/advisory with focus on tech vendor clients
Scaled marketing through company transformation or significant growth phase
Deep fluency with how tech companies buy intelligence, research, and advisory services
Experience navigating partner ecosystems with global technology companies
Metrics-driven with accountability for outcomes; comfortable with transparent performance management and results-based compensation
Bias toward execution over perfection; thrives on rapid iteration
Low tolerance for generic corporate messaging or bureaucracy
Direct, substantive communication style that translates strategy clearly to board, investors, and sales leadership
Proven sales-marketing alignment with shared revenue accountability
Comfortable in PE-backed transformation environment

Nice To Haves

Experience marketing to technology vendors navigating AI adoption and competitive repositioning
Early adopter with proven results in GEO and AI-mediated discovery strategies
International marketing leadership experience, particularly US and China
Experience building and restructuring teams during organizational change
Existing relationships within AI and technology ecosystems

Responsibilities

AI-Native Marketing Leader
Hands-on experience building marketing systems using multi-LLM architecture, generative engine optimization (GEO), intelligent workflows, and predictive analytics to drive pipeline
Proficient with GEO strategies to ensure IDC intelligence appears prominently in AI-generated responses and summaries
Understands how to market AI-enabled intelligence products to AI-savvy tech vendor buyers and IT Buyers who increasingly rely on LLM-mediated discovery
Proven ability to leverage modern martech stack (ABM platforms, attribution models, precision targeting) for measurable business impact, not just tool adoption
Revenue Growth Architecture
Built demand generation engines that consistently deliver qualified pipeline to tech vendor clients across enterprise and digital motions
Track record repositioning B2B tech/data brands against entrenched competitors with measurable market share gains
Experience marketing to technology companies and IT organizations as buyers, understanding their unique intelligence and research needs
Comfort with emerging discovery channels beyond traditional SEO/SEM
Partnership Ecosystem Development
Designed and executed co-marketing programs with technology partners that drive mutual revenue growth
Experience building joint GTM initiatives with major AI platform players and tech vendors
Track record managing partner marketing across US and international markets, particularly China
Ability to structure win-win marketing agreements that accelerate pipeline for both parties
Strategic Positioning & Content
Translated complex intelligence/data offerings into compelling value propositions for tech vendors and IT Buyers C-suite and strategy leaders
Built thought leadership programs that establish market authority and shorten sales cycles with tech companies
Comfortable packaging research and insights into formats that drive organic demand and AI agent discoverability
Product Partnership Leadership
Works closely with Product and Research teams to influence product marketing, including positioning, messaging, packaging, pricing narratives and go-to-market strategy.
Establishes product marketing as a connective layer between product innovation, sales execution and market demand
Drives successful launches of new intelligence products, platforms, and AI enabled capabilities with clear market narratives and adoption metrics
Ensures continuous feedback loops between customers, sales, marketing, and product teams to inform road map differentiation
Internal and External Communications Leadership
Owns the strategic narrative of the company internally and externally, ensuring clarity, alignment, and consistency across all audiences
Partners closely with executive leadership to shape and communicate company strategy, priorities, and market vision to employees
Build strong internal communications frameworks that connect product innovation, strategy, and revenue goals across teams
Oversee external communications, including brand messaging, executive visibility, media, analyst engagement, and market facing story telling