Chief Growth Officer

Truly Free • Traverse City, MI

7d • Hybrid

About The Position

We are seeking a seasoned and visionary Chief Growth Officer (CGO) with a proven track record of scaling ecommerce and CPG companies from $50 million to at least $200 million+ in revenue. This individual will be the principal architect and executor of the companys growth strategy, overseeing the full marketing and growth stack including DTC, 1P/3P channels, brand development, lifecycle marketing, creative, affiliate, and performance teams. The CGO will play a pivotal leadership role in building and optimizing high-impact, data-driven teams and will be expected to relocate to or reside near Traverse City, MI within 68 months of starting the role. Initially, the role will be hybrid remote, transitioning to primarily in-person leadership in Michigan.

Requirements

• 10+ years in marketing or growth leadership roles, including VP or C-level experience.
• Proven success scaling a CPG or ecommerce company from $50M to $200M+.
• Deep expertise in DTC and 1P/3P ecommerce, including Amazon, Shopify, and performance platforms (Meta, Google, TikTok, Klaviyo, etc.).
• Strong background in customer lifecycle marketing, segmentation, and retention strategies.
• Demonstrated ability to lead and scale high-performing teams (30+).
• Comfortable in dynamic, entrepreneurial environmentsbias for action and results.

Nice To Haves

• Experience with mission-driven or sustainable products.
• Track record building omnichannel brands.
• Understanding of consumer insights, customer research, and growth experimentation frameworks.
• Experience navigating operational complexity across fulfillment, CX, product, and digital teams.

Responsibilities

• Growth Strategy & Execution Lead the strategic planning and execution of scalable growth strategies across DTC, Amazon (1P/3P), retail, and other ecommerce marketplaces.
• Drive customer acquisition and retention across multiple digital and offline channels, optimizing LTV, CAC, and overall revenue performance.
• Own the entire growth funnel: performance marketing, paid media, SEO/SEM, lifecycle and retention marketing, CRO, and affiliate/influencer channels.
• Leadership & Team Development Manage, mentor, hire and grow a cross-functional team of 30+ professionals across key verticals: brand/creative, performance marketing, lifecycle, and partnerships.
• Foster a culture of experimentation, learning, ownership, and excellence across the team.
• Partner with People Ops to recruit, retain, and develop top-tier talent across all growth-related functions.
• Brand & Creative Own brand strategy and positioning in collaboration with Creative and Product teams.
• Drive alignment across marketing channels to deliver consistent, compelling brand messaging and storytelling.
• Champion customer-centric thinking in creative, lifecycle touchpoints, and content strategies.
• Ecommerce & Marketplace Growth Optimize DTC infrastructure and experiences (web UX, cart flow, checkout conversion).
• Spearhead Amazon, Walmart, TikTok Shop and third-party marketplace growth, balancing performance marketing with operational logistics.
• Utilize analytics to test and refine product bundling, promotions, cross-sells, and upsells.
• Data & Technology Partner with Analytics & Tech teams to build and refine a data-driven marketing and attribution framework.
• Implement and evolve Martech stack to support customer segmentation, automation, and personalization.

Benefits

• Competitive base salary + performance-based bonus + equity potential
• Comprehensive health benefits package
• Relocation support to Traverse City, MI
• Professional development opportunities
• Mission-driven, values-oriented culture with a commitment to innovation and community

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed