Chief Growth Officer

VASA FITNESS • Greenwood Village, CO

1d • Onsite

About The Position

As a key member of the Executive Leadership Team, the Chief Growth Officer (CGO) is the enterprise owner of VASA's growth engine. The CGO architects and executes the end-to-end growth strategy across new club development, real estate, construction, facilities, capital deployment, and club design, ensuring disciplined expansion, superior unit economics, and brand integrity at scale.

This is a hands-on, strategic leadership role accountable for delivering 35+ new club openings, deploying $25M+ in growth and reinvestment capital, scaling a high-performing Development organization, and partnering closely with the CEO, CFO, Board, and private-equity sponsors to achieve revenue, EBITDA, and exit objectives.

Requirements

• Multi-Site Development Expertise: 10+ years leading growth, development, real estate, or construction in multi-unit retail, fitness, hospitality, or franchised environments (50+ sites).
• Private-Equity Fluency: Proven experience operating in PE-backed, exit-oriented companies with aggressive growth mandates.
• Capital Discipline: Strong command of unit economics, IRR modeling, and capital-allocation trade-offs.
• Real Estate & Construction Acumen: Deep experience with site selection, lease negotiations, construction delivery, and facilities management.
• Analytical Leadership: Ability to translate complex data into clear decisions and executive-level insights.
• Executive Presence: Exceptional communication skills with Boards, investors, landlords, and cross-functional leaders.
• Green Peak Leadership Traits: High self-awareness, transparency, resilience under pressure, and adaptability in dynamic environments.

Responsibilities

• Partner with the CEO and Executive Leadership Team to define and execute VASA's Development and Growth strategy in support of enterprise financial targets
• Translate long-range strategic objectives into executable, capital-disciplined growth plans.
• Serve as a primary growth partner to private-equity sponsors and the Board, providing clear visibility into pipeline, capital deployment, unit economics, and risk.
• Own delivery of 35+ new clubs, ensuring openings are on-time, on-budget, and on-strategy
• Hold internal Real Estate teams and third-party brokers accountable for producing 1--2 qualified deals per month.
• Lead LOI and lease negotiations, securing optimal rent structures, TI allowances, landlord contributions, and return metrics.
• Shift VASA from opportunistic site pursuit to a deliberate, market-first development model
• Oversee the full construction lifecycle from entitlement through club turnover.
• Standardize project controls, contractor accountability, change-order governance, and schedule discipline.
• Lead proactive risk mitigation through structured pre-mortems and post-mortems to de-risk future builds.
• Partner closely with Finance and Procurement to align construction timelines, cash-flow forecasting, and capital efficiency.
• Own deployment of the $25M existing-club capital allocation, targeting 75% deployment by Q1 2026.
• Establish a rolling, multi-year capital-investment framework
• Partner with Finance to build robust ROI and IRR models for all reinvestment decisions.
• Coordinate construction and refresh activity to minimize disruption to members, staff, and revenue.
• Build a scalable facilities and maintenance platform that preserves brand standards and reduces total cost of ownership.
• Implement preventive and predictive maintenance programs to extend asset life and reduce downtime.
• Establish regional and national vendor strategies with strong SLAs, pricing leverage, and warranty protections.
• Track and manage facilities KPIs (downtime, first-time fix rate, member complaints) to drive continuous improvement.
• Create a closed feedback loop between facilities, design, and construction to eliminate recurring build-quality issues.
• Own the club design roadmap, balancing innovation, scalability, and cost discipline.
• Lead implementation of insights from architectural and brand partners (e.g., Gensler) into new clubs beginning Q4 2025, and selectively into existing clubs.
• Embed value-engineering principles to reduce build costs without compromising brand or member experience.
• Maintain rigorous design documentation, change control, and specification governance to support repeatability at scale.
• Evaluate and upgrade the Development organization to support accelerated growth.
• Build and lead a high-performing team of ~8, with ~3 direct reports (Head of Development, VP of Construction/Facilities/Design, Senior Manager of CapEx & Assets).
• Ensure the right leaders are in place by Q1 2026, including a top-tier Head of Development and Real Estate talent.
• Hire, develop, and retain A-players; address underperformance decisively; build clear succession pipelines.
• Foster a culture of analytical rigor, accountability, continuous improvement, and data-driven decision-making.
• Operate as a trusted strategic partner to the CEO and ELT.
• Collaborate deeply with Finance, Analytics, and Operations on pro-formas, unit economics, and risk assessment.
• Align closely with Club Operations and Field Teams to ensure facilities and development decisions support frontline execution.
• Engage transparently and effectively with private-equity investors and the Board, demonstrating influence, judgment, and managerial courage.

Benefits

• We offer a competitive, all-encompassing benefits package which includes healthcare benefits for employees who work 30+ hours per week.
• All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options.
• Paid Time Off (hourly), Health, Dental, Vision Benefits and Paid Parental Leave
• Health, Dental, and Vision benefits; Paid Parental Leave; Flexible Vacation Plan, and Paid Holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees