Channel Partner Marketing Manager

Kyriba • New York, NY

1d

About The Position

Kyriba is seeking a strategic and results-driven Channel Partner Marketing Manager to accelerate growth through our partner ecosystem. This role will be instrumental in developing and executing marketing strategies for both our reseller channel partners and ISV (Independent Software Vendor) partners, including strategic technology alliances with industry leaders such as Workday. Our reseller channel represents a strategic lever for growth, and our ISV partnerships are pivotal to our go-to-market success. The ideal candidate will forge strong relationships with partner marketing teams, create compelling co-marketing programs, and drive pipeline generation through our partner ecosystem.

Requirements

• 5-7 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing
• Proven track record of developing and executing successful co-marketing programs with reseller and/or ISV partners
• Experience marketing enterprise software, SaaS solutions, or financial technology preferred
• Demonstrated success working with technology ecosystem partners (cloud platforms, enterprise software vendors, system integrators)
• Strategic Thinking: Ability to develop partner marketing strategies that align with business objectives and drive measurable results
• Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with external partner organizations
• Project Management: Excellent organizational skills with the ability to manage multiple partner initiatives simultaneously
• Communication: Exceptional written and verbal communication skills; ability to craft compelling messaging and presentations
• Analytical Mindset: Data-driven approach to measuring campaign effectiveness and ROI
• Cross-functional Collaboration: Proven ability to work effectively across multiple internal teams and external organizations
• Self-Starter: Comfortable working independently in a fast-paced environment with minimal supervision
• Understanding of B2B marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, HubSpot)
• Knowledge of enterprise technology ecosystems and partnership models
• Experience with digital marketing channels, including email, social media, and content syndication

Nice To Haves

• Experience working with financial technology or treasury management solutions
• Previous experience marketing solutions that integrate with Workday, ServiceNow, or similar enterprise platforms
• Background in channel enablement and partner training programs
• Experience with partner portals and marketing development funds (MDF) management
• Track record of innovation in partner marketing approaches and tactics

Responsibilities

• Partner Program Development & Execution
• Develop and execute comprehensive go-to-market strategies with reseller and ISV partners
• Utilizing the Partner Program framework and tiering criteria; build joint marketing plans with partners, from messaging and positioning to pipeline generation and revenue acceleration
• Create scalable partner marketing programs and toolkits that can be leveraged across the global partner ISV/Reseller ecosystem
• Design and implement integrated campaigns, including product launches, webinar series, industry events, and content marketing initiatives
• Relationship Management
• Act as the primary marketing liaison for assigned strategic partners, building trusted relationships with partner marketing counterparts
• Collaborate closely with partner sales teams to align marketing activities with business objectives
• Work with major technology partners (Workday, ServiceNow, and others) to develop joint value propositions and co-marketing opportunities
• Enable partners with marketing resources, messaging frameworks, and campaign assets
• Campaign & Content Creation
• Develop co-branded marketing materials, case studies, solution briefs, and sales enablement content
• Coordinate joint webinars, events, and digital campaigns with partners
• Collect and package partner success stories, use cases, and customer testimonials
• Create partner-specific content that highlights integrated solutions and joint value propositions
• Performance & Analytics
• Establish KPIs and success metrics for partner marketing initiatives
• Track and report on campaign performance, lead generation, and pipeline contribution
• Analyze ROI of partner marketing investments and optimize programs based on data insights
• Provide regular updates to leadership on partner marketing performance and opportunities
• Cross-Functional Collaboration
• Partner with internal teams including Product Marketing, Demand Generation, Sales, and Channel Sales
• Align partner marketing activities with broader company marketing strategies and campaigns
• Coordinate with Communications and PR teams on partner announcements and thought leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees