Channel Partner Manager

Dayforce

20h • Remote

About The Position

The Channel Partner Manager will drive pipeline growth and revenue generation by developing, managing, and expanding relationships with channel partners, particularly financial institutions, accountants, and bookkeepers in Canada. This role focuses on recruiting new partners, nurturing existing ones, and collaborating closely to execute strategies that generate leads and sales. The ideal candidate will have a deep understanding of partner ecosystems with experience Canadian SMB space.

Requirements

• 5+ years of experience in channel partner management, business development, or sales, with expertise in financial services or accounting ecosystems.
• Proven track record of exceeding sales targets through channel partnerships.
• Experience working with Canadian SMB clients, with an understanding of their specific business needs.
• Strong relationship-building, negotiation, and strategic planning skills.
• Excellent communication and presentation skills.
• Proficiency with CRM tools (e.g., Salesforce) and partner management software.
• Bilingual in French and in English.

Nice To Haves

• Background in HCM, fintech, or accounting software industries.
• Familiarity with regional players
• Bachelor’s degree in business, marketing, or a related field is preferred.
• Participation in joint marketing activities.

Responsibilities

• Define and establish the program structure for the Channels, including approach and requirements for across various functions
• Standup and establish the Channel Partner program for Accountant/Bookkeepers, and reboot financial institutions program
• Identify and onboard new partners – including accountants & bookkeepers, regional banks, and credit unions, ITSMs, and associations – to expand the partner ecosystem.
• Develop and execute regional partner enablement programs to equip partners with the tools and knowledge needed for effective selling.
• Develop joint business plans with partners, establishing strategies for lead generation and sales growth.
• Build and maintain strong, long-term relationships with partners, acting as the primary point of contact.
• Conduct regular business reviews to assess partner performance, set growth targets, and identify new opportunities.
• Address partner issues and conflicts promptly, ensuring timely and effective resolutions.
• Collaborate with partners on go-to-market strategies, co-branded marketing campaigns, and lead generation efforts.
• Monitor partner sales activity to ensure they meet sales targets and report on performance metrics.
• Support partners in deal closing, attending sales meetings, and providing product expertise when necessary.
• Deliver partner training and onboarding sessions on company products, value proposition, and target market insights.
• Contextualize and update enablement materials, including sales playbooks, product guides, and demo scripts.
• Facilitate continuous learning programs to maintain high partner proficiency and certification.
• Work closely with sales, marketing, and product teams to align strategies and support partner initiatives.
• Provide partner feedback to inform product development and marketing strategies.
• Execute co-marketing initiatives to boost demand and brand awareness in collaboration with the marketing team.

Benefits

• Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
• We encourage individuals to apply based on their passions.
• Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
• With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level