Channel Partner & Customer Marketing Manager

Redzone•Atlanta, GA

10h•$105,000 - $115,000•Remote

About The Position

We are seeking a Marketing Program Manager to align with internal teams to execute programs and campaigns that assist the Install Base (IB) sales team and Partner team in reaching their annual goals. As the Marketing Program Manager, you will be responsible for the strategy and execution of high-impact marketing programs to fill the funnel and accelerate to close for the Install Base sales team. You will also be responsible for managing marketing requests related to Channel Partners, Tech Partners, and Resellers. This position requires managing and executing a unique blend of events and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Director of Field Marketing, the ideal candidate is a modern marketer with a demonstrated track record of upmarket pipeline generation and deal-acceleration programs, as well as experience working with multiple stakeholders and managing budgets. This person will work very closely with IB Sales, Customer Success, and Corporate Marketing to align on goals and targets for customer sales and marketing for the year. They will also work closely with the Director of Redzone Partners to assist with marketing needs for Channel Partners, Resellers, and Tech Partners. This individual will be responsible for multiple stakeholders and needs to know how to manage their time efficiently. Before applying, please read below: This position is Full Time, Exempt, Remote, and must be based in the United States. No work sponsorship available.

Requirements

Bachelor’s degree, emphasis in marketing preferred
A minimum of five years of software/technology marketing experience
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Knowledge of Marketo, Salesforce, Monday.com , and other MarTech is preferred
Strong demand generation experience building multi-touch, integrated campaigns
Excellent strategic thinking skills with the ability to make data-driven decisions
Ability to be creative, efficient, and productive with minimal supervision or guidance
Excellent interpersonal, presentation, and communication skills (both verbal & written)
Ability to travel up to 20%

Responsibilities

Build, execute, and measure quarterly marketing plans that include in-person events, webinars, and integrated campaigns.
Align with the Install Base (IB) Sales Team to support their pipeline and revenue goals.
Deliver Account-Based Marketing programs tailored to the IB sales team’s top accounts.
Understand and align with internal systems, such as lead scoring and nurturing, campaign creation and tracking, pipeline generation, and deal acceleration.
Partner with the Customer Success team to support their events, create customer-facing collateral, and update web pages and e-blasts.
Plan and execute customer-facing events, including webinars, hospitality events, community summits, and road shows.
Maintain ongoing communication with the IB Director of Sales, Field Marketing peers, and cross-functional teams as needed.
Collaborate with sales leadership to understand their goals, align on planning, and obtain buy-in for marketing programs.