Channel Marketing Specialist
About The Position
Springs Window Fashions is a leader in the custom window treatment industry since 1939. Headquartered in Middleton WI, we have 6,000 associates with locations in North America, Europe, and Asia. Our custom window treatments are available under the Bali, Graber, SunSetter and Mecho brands in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings. Our company has made significant investments to become a leader in product innovation. As North America’s premier window covering company, we’re committed to creating a “Best Experience” for our consumers, channel partners and associates. We are bringing new innovations to the market at an accelerated pace and have a variety of offerings to consumers who want to improve their home décor. The Dealer Channel Marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical, and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, web and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department. Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field
- 1+ year of professional business experience preferred
- Must be proactive and a self-starter
- Must be a skilled problem solver and critical thinker
- Excellent written and oral communication skills; good presentation skills
- Strong working knowledge of MS office suite; PowerPoint and Excel skills
- Ability to work with cross functional teams effectively and collaborate
- Consistent attention to detail and quality; eye for detail
- Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze needs
Responsibilities
- Support channel marketing team with ad hoc projects, including but not limited to product launches, promotional needs, training webinars, in-person events, etc.
- Create content for field sales and customer email communications
- Manage email deployment calendar
- Coordinate and manage mailings to customers and internal sales force
- Manage dealer co-op marketing program and credit requests
- Manage dealer display shade program
- Submit part creation requests (PCRs) to create new, compelling display offerings for dealers
- Manage and track inventory of marketing items and collateral
- Maintain and update digital resources on internal asset systems (Microsoft Teams) and customer facing portals
- Price list management and distribution
- Compile competitive information and maintain competitive comparison documents
- Assist in planning for and creating collateral for tradeshows and other selling events
- Submit and manager purchase orders and PO processing for marketing material needs
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
