Channel Marketing Manager

Nilfisk•Brooklyn Park, MN

About The Position

The Channel Marketing Manager leads and manages Nilfisk's key dealer-facing marketing programs, including the Nilfisk Rewards loyalty program and Co-op Marketing program. This role is focused on capturing dealer mindshare and equipping dealers and their sales teams to effectively promote Nilfisk solutions to their customers. The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
3–5 years of experience in channel, dealer, or B2B marketing.
Strong project management skills with the ability to handle multiple programs simultaneously.
Proficiency in email marketing, building presentations and presenting to key stakeholders.
Strong written and verbal communication skills.

Nice To Haves

Experience managing loyalty, rewards, or co-op marketing programs.
Familiarity with channel partner ecosystems and sales enablement platforms (e.g., Modus/One Tin Can).
Knowledge of the industrial cleaning or commercial equipment industry.
Knowledge of Salesforce CRM

Responsibilities

Co-op Marketing Program Own the Co-op Marketing program, planning, and program execution from end to end.
Serve as the primary point of contact for dealer and Regional Manager inquiries, approvals, and documentation review.
Establish relationships with key dealers, facilitate dealer meetings through the year, and guide dealers to build lead gen. and awareness plans that best support promoting Nilfisk to their end customers.
Analyze and report the performance of the program Nilfisk Rewards Program Own and operate the day-to-day execution of the Nilfisk Rewards program as follows:
Build and execute periodic communication plan, content updates, training and promotions to increase adoption and usage of the program.
Manage key executional elements of the program to ensure program integrity, reward value review, website updates and Dealer Sales Rep support and resolution of issues.
Own the relationship with the vendor and collaborate with them on a regular basis.
Analyze and report the performance of the program Dealer Marketing Support
In partnership with associate channel marketing manager, guide and support dealers in daily requests and consistent communications.
Support dealers with co-branded assets, onboarding, and day-to-day marketing requests including banners, logos, and product imagery.
Develop targeted marketing strategies for top dealers and maintain dealer contact lists and Salesforce records.
Manage dealer marketing inbox, route inquiries to the appropriate teams and ensuring timely responses.
Develop and manage periodic dealer-facing email communications and campaigns targeting dealers, Dealer Sales Reps, and Nilfisk sales.
Create and refresh email templates, social media content, and marketing kits in Modus for dealer use.
Present Nilfisk Rewards and co-op program content to dealer Principals, Marketers, Dealer Sales Reps, and at Nilfisk internal meetings.