Channel Marketing Associate Manager

WD-40 COMPANY

14d • Remote

About The Position

As our Channel Marketing Associate Manager, you’ll be the bridge between our brands and shoppers, turning insights into engaging digital experiences. From building channel strategies to rolling out a new PIM system to building a strong retail media presence, you’ll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands—while driving growth, innovation, and profitability.
This is a remote role that gives you flexibility to work from home with 25–45% domestic travel to connect with customers, retail partners, and cross-functional teams.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5-7 years of relevant experience in sales and marketing in the CPG industry.
• Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
• Strong analytical skills and the ability to explain your recommendations
• Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
• A deep understanding of eCommerce and the digital marketplace
• Excellent interpersonal skills and the ability to communicate effectively across all departments.
• Advanced PowerPoint and English writing and communication skills.

Nice To Haves

• Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
• eCommerce Channel Marketing or Account Management experience
• Proven track record of strategic retail media planning
• Agency management experience

Responsibilities

• Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
• Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
• Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
• Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.

Benefits

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning-based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they “love to tell people that they work for WD-40 Company!"

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees