Channel Marketing Manager, Projects & Specs

Kohler Co. • Kohler, WI

9d • Onsite

About The Position

Channel Marketing Manager – Project & Specs is responsible for developing, owning, and implementing marketing strategies, programs, and promotions targeted at Kohler’s multifamily and hospitality customer base. This includes identifying customer needs and business opportunities within the multifamily & hospitality channels. Additionally, the Channel Marketing Manager – Project & Specs is responsible for all aspects of activating & executing digital & traditional marketing campaigns along with website content strategy targeting audiences of Projects & Specs. Responsible for Tradeshow and event strategy for the channel.
Other competencies associated with primary function and scope are as follows:
Lead Strategic Marketing Initiatives: Develop and execute high-impact marketing strategies that drive growth across the multifamily and hospitality channels, with a focus on innovation, profitability, and long-term brand equity.
Channel Expertise: Serve as a subject matter expert in the multifamily and hospitality space, leveraging deep industry knowledge and market insights to shape Kohler’s positioning and value proposition.
Go-to-Market Leadership: Design and implement go-to-market strategies for a complex, indirect customer base, including developers, ownership groups, general contractors, hotel flags, architects and designers, engineers, distributors, and trade partners, ensuring alignment across sales, product, and marketing functions.
Sales Alignment & Collaboration: Partner closely with the Director of Project & Specs Sales and Business Development Managers to align strategic priorities, OKRs, and timelines for program development, execution, and renewals.
Financial Ownership: Demonstrate strong financial acumen with direct responsibility for the Projects & Specs P&L, driving decisions that balance growth, margin, and operational efficiency.
Customer & Stakeholder Engagement: Build and maintain strong relationships with key customers, sales executives, and internal stakeholders to ensure seamless execution and feedback-driven improvement.
Cross-Functional Influence: Coordinate and influence across diverse functional teams, including category strategy, demand planning, supply chain, legal, customer service, pricing, sales enablement, and communications, to drive conversion and channel success.
Market Intelligence & Innovation: Maintain a thorough understanding of industry trends and competitive dynamics to ensure Kohler remains at the forefront of channel strategy, product bundling, and service innovation.
Product Collaboration: Engage directly with product teams to guide the planning and development of offerings tailored to builder and multifamily needs, ensuring market relevance and differentiation.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of marketing or channel management experience, ideally in building products, durable goods, or construction ecosystem.
• Proven ability to translate marketing strategy into measurable sales and account outcomes.
• 1+ year experience with P&L management, budgeting, and financial analysis.
• Strong analytical, leadership, and communication skills; executive-level presentation experience required.
• Fluency in Excel and PowerPoint is a must, as are excellent oral and written communication skills, and the ability to communicate with executive leadership confidently and succinctly.
• Ability to travel approximately 20-30%.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

• Preferred proficiency with Salesforce, Power BI, and marketing analytics tools.

Responsibilities

• Champion the Kohler Brand: Ensure consistent, strategic representation of the Kohler brand across the multifamily and hospitality channels, protecting brand integrity while driving relevance and resonance with target audiences.
• Lead Asset Strategy & Development: Oversee the creation of marketing assets and tools that support channel growth, establishing clear processes and cross-functional collaboration to drive conversion of target accounts.
• Plan & Execute Channel Programs: Develop and implement marketing programs, promotions, and support initiatives tailored to the multifamily and hospitality channels, with a focus on driving engagement, loyalty, and sales performance.
• Collaborate on Product Strategy: Partner with category strategy teams to analyze product performance within the multifamily and hospitality channel, identify gaps, and recommend new product opportunities that align with market demand and growth objectives.
• Monitor Market Dynamics: Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps.
• Drive Category Management Excellence: Lead comprehensive category management strategies across product lines and channels to elevate brand awareness, customer satisfaction (NPS), and overall sell-through performance.
• Measure & Communicate Impact: Track the effectiveness and ROI of marketing programs, promotions, and initiatives, providing timely insights and recommendations to senior leadership.
• Ensure Program Profitability & Compliance: Review and assess the financial performance of channel programs to ensure alignment with internal guidelines and profitability targets.
• Support Sales Enablement: Provide strategic guidance and marketing support to sales teams, empowering them to promote Kohler products effectively and in alignment with channel objectives.
• Engage in Industry Leadership: Represent Kohler at trade shows, seminars, and professional events to promote the brand, share best practices, and identify new business opportunities.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• The salary range for this position is $101,350 - $156,150.
• In addition, this position is eligible for a performance bonus/variable incentive compensation.
• We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager