Channel Marketing Director

ENGIE • Houston, TX

66d • Hybrid

About The Position

The Channel Marketing Director will work with regional US retail energy sales teams in developing and executing marketing strategy across key U.S. power markets-ERCOT, PJM/MISO, NEPOOL/NYISO-supporting both direct and broker-served business. In this Houston, TX based role you will oversee a team of regional and channel-focused marketers. You will drive integrated demand generation, brand positioning, and sales enablement initiatives tailored to regional dynamics. As Director you will also coordinate national marketing efforts for direct B2B and broker channels, ensuring alignment with ENGIE's green growth strategy and commercial priorities.

Requirements

• You hold a Bachelor's degree in Marketing, Business, or related field
• A minimum of ten (10) years of experience in US power industry or experience in B2B marketing leadership roles, with a focus on regional/channel marketing in the energy or industrial sectors
• You have proven leadership experience managing marketing teams and cross-functional initiatives
• You have a deep understanding of U.S. power markets and broker dynamics
• You possess strong analytical skills and experience with marketing performance tracking
• You have excellent communication, stakeholder engagement, and project management skill
• Must possess a valid U.S. driver's license/clean driving record
• Must be willing and able to comply with all ENGIE ethics and safety policies

Responsibilities

• Create Regional Marketing Strategy - You will develop and execute tailored marketing plans for each power region, aligned with local market dynamics, regulatory trends, and customer needs
• Manage Regional Marketing Team - You will supervise regional marketing advisors and channel marketers, fostering collaboration, innovation, and performance accountability
• Drive Demand Generation - You'll launch integrated campaigns to generate qualified pipeline across direct and broker channels, leveraging digital, content, and event-based tactics
• Support Broker Channel Growth - You partner with sales and analytics to develop targeted programs that incentivize broker engagement and increase margin contribution
• Coordinate National Marketing Initiatives - You oversee marketing efforts that span multiple regions, including brand campaigns, co-marketing partnerships, and strategic sponsorships
• Ensure Regional Brand Consistency - You'll maintain ENGIE's brand standards across all regional marketing outputs, ensuring consistency and relevance
• Monitor Performance & ROI - You will track campaign effectiveness, pipeline contribution, and regional marketing KPIs, adjusting strategies to optimize impac

Benefits

• In addition to base pay, this position is eligible for a competitive bonus / incentive plan.
• Our comprehensive benefits package includes options for medical, dental, vision, life insurance, employer-paid short-term and long-term disability insurance, ESPP, generous paid time off including wellness days, holidays and leave programs.
• We also help you plan for retirement by offering a 401(k) Retirement Savings Plan with a company match.
• we're dedicated to the health and happiness of your entire family, offering supplemental benefits for full time employees that enhance emotional and physical well-being through all stages of life from family forming to caregiver benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Merchant Wholesalers, Nondurable Goods
• Number of Employees: 5,001-10,000 employees