Channel Growth & Strategy Lead (YouTube) (Memphis, TN)

ALSAC • Memphis, TN

1d • Hybrid

About The Position

At ALSAC you do more than make a living; you make a difference. We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.® Job Description The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital®. This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership.

Requirements

• 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
• Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
• Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
• Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
• Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
• Ability to translate complex data into clear insights, strategies, and recommendations.
• Excellent communication, presentation, and cross‑functional collaboration skills.

Nice To Haves

• Experience working with creators, influencers, or media partners is a plus.

Responsibilities

• YouTube Strategy & Vision Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
• Cross-Functional Leadership & Alignment Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
• Enterprise YouTube Growth Strategy Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
• Performance Measurement & Optimization Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
• Integrated Marketing Leadership Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long-form video, short-form video, audio, and podcasting.
• Platform Expertise & Innovation Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
• Creator & Partnership Strategy Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees