CFPR Sales Account Manager

Market Enginuity•Orlando, FL

1d•Hybrid

About The Position

This role is for a Sales Account Manager representing Central Florida Public Radio. The ideal candidate loves independent journalism and is looking for an opportunity to leverage their expertise in pursuing sales opportunities, advertising agencies, and direct client relationships. The position's success will be measured by the ability to source and close new sponsors, increase revenue from existing accounts, and maintain an account list. A typical day involves hunting for new business, meeting with business leaders and agencies, engaging with and managing existing accounts, and proposing and selling sponsorship schedules, programs, and events. The role requires developing and growing an account list by prospecting and engaging with new clients, utilizing CFPR's extensive radio and digital products, and collaborating with a Business Development Specialist to craft compelling proposals. The effort fuels independent media in and around the Orlando region. Market Enginuity, the company, specializes in corporate sponsorship sales for mission-driven, educational, and inspiring independent media, and is committed to a diverse and inclusive workplace.

Requirements

Experience in outside B2B sales, account development, new business development and agency management
Knowledge of sales and marketing principles and methods for showing, promoting, and selling
Skilled and motivated to close new business by implementing marketing strategy and tactics, and honed sales techniques
Confidence from being prepared
Strong interpersonal and communication skills, and a history developing trusted relationships
Broad-based business acumen with marketing knowledge across multiple key categories
Strong understanding of the Central Florida market, including decision makers, local events, and key accounts
Possess a valid driver’s license

Nice To Haves

Possess a keen understanding of digital media, and prior success selling integrated programs including on-air, digital, and events
Experience in cause marketing strategy and execution

Responsibilities

Source and close new sponsors and increase revenue from existing accounts
Maintain an account list and develop new business to consistently execute sales activities
Drive revenue growth through participation in sales-related activities, including customer visits and Zoom calls
Deliver professional, solution-based proposals to all clients and prospects that include a co-op, negotiated fee schedule, completion period, and other related requirements
Build and maintain positive relationships with advertising agencies, sponsors, and colleagues
Track and manage activity by documenting activity in our CRM
Hunt for new business
Meet with business leaders, agencies, and engage with and manage existing accounts
Propose and sell sponsorship schedules, programs, and events to build and maintain relationships
Achieve/exceed sales goals and serve as a media consultant to your clients
Develop and grow your account list by prospecting and engaging with new clients
Use familiarity with local market media and competitor dynamics to distinguish CFPR as a key marketing resource
Utilize CFPR's extensive radio and digital products
Collaborate with team members, including a Business Development Specialist, to craft compelling proposals
Go to market with best-in-class materials supported by audience analytics to provide sponsors with proof of performance