CFPR Sales Account Manager

Market Enginuity•Orlando, FL

12h•Hybrid

About The Position

This position is for a Sales Account Manager representing Central Florida Public Radio (CFPR). The role involves leveraging sales expertise to pursue sales opportunities, advertising agencies, and direct client relationships for sponsorship. Success will be measured by sales performance, sponsor management, proposal development, relationship building, and process tracking. A typical day includes prospecting new business, meeting with business leaders and agencies, engaging with and managing existing accounts, and proposing and selling sponsorship schedules, programs, and events. The Account Manager will serve as a media consultant, develop and grow their account list, and utilize CFPR's extensive radio and digital products. Collaboration with a Business Development Specialist for crafting compelling proposals is also a key aspect. The role contributes to fueling independent media in the Orlando region. Market Enginuity, the company, specializes in corporate sponsorship sales for public media and is committed to building a diverse and inclusive workplace.

Requirements

Experience in outside B2B sales, account development, new business development and agency management
Knowledge of sales and marketing principles and methods for showing, promoting, and selling
Skilled and motivated to close new business by implementing marketing strategy and tactics, and honed sales techniques
Confidence from being prepared
Strong interpersonal and communication skills, and a history developing trusted relationships
Possess a keen understanding of digital media, and prior success selling integrated programs including on-air, digital, and events
Hold a broad-based business acumen with marketing knowledge across multiple key categories
Have a strong understanding of the Central Florida market, including decision makers, local events, and key accounts
Possess a valid driver’s license

Nice To Haves

Experience in cause marketing strategy and execution

Responsibilities

Source and close new sponsors and increase revenue from existing accounts
Maintain an account list and develop new business to consistently execute sales activities
Drive revenue growth through participation in sales-related activities, including customer visits and Zoom calls
Deliver professional, solution-based proposals to all clients and prospects that include a co-op, negotiated fee schedule, completion period, and other related requirements
Build and maintain positive relationships with advertising agencies, sponsors, and colleagues
Track and manage activity by documenting activity in CRM
Hunt for new business
Meet with business leaders, agencies, and engage with and manage existing accounts
Propose and sell sponsorship schedules, programs, and events to build and maintain relationships
Achieve/exceed sales goals and serve as a media consultant to clients
Develop and grow account list by prospecting and engaging with new clients
Use familiarity with local market media and competitor dynamics to distinguish CFPR as a key marketing resource
Utilize CFPR's extensive radio and digital products
Collaborate with team members, including a Business Development Specialist, to craft compelling proposals