CDP & MarTech Manager

Relias•Morrisville, NC

6d•Hybrid

About The Position

Are you looking for a high energy, strategic, and fast-paced position as a CDP & MarTech Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference. We are seeking an experienced and highly technical MarTech operator to own, govern, and evolve our customer data, driving growth for our consumer-focused brands and digital advertising products. The individual filling this role will own our Customer Data Platform (Twilio’s Segment) and the broader marketing technology ecosystem used by Relias’ direct-to-consumer business unit (including Google Analytics, Iterable, LiveRamp, and others). This role responsible for ensuring reliable, scalable data flows across multiple tools that power product and marketing analytics, digital advertising products and services, product personalization, and marketing attribution. The ideal candidate brings experience with Segment (or a similar CDP), event architecture, identity resolution, product and marketing analytics (especially via Google Analytics 4 and PowerBI), and is able to collaborate effectively with cross-functional teams including Marketing, Product Management, Engineering, and Data teams. The MarTech & Customer Data Platform Manager will serve as the central authority for customer profiles, website and mobile application event tracking, CDP configuration, tag instrumentation, product and marketing analytics, and audience activation. This is a mission-critical role for our Communities business unit, which is comprised of 5 direct-to-consumer brands (Nurse.com, ReliasAcademy.com, Clinician.com, FreeCME.com, and WCEI.net). This role ensures our digital ecosystem consistently delivers clean, trustworthy, and actionable data that enables growth and operational efficiency across the business unit.

Requirements

3+ years of hands-on MarTech experience, with at least 1 year administering a CDP (Segment strongly preferred).
2+ years’ experience with Google Analytics 4 administration and oversight.
Experience integrating and maintaining complex tracking ecosystems across web and mobile applications, backend systems, and ad networks.
Demonstrated expertise with conversion tracking and identity resolution at scale.
Prior experience working cross-functionally with Product Management, Engineering, Marketing, and Data teams.
Bachelor’s degree in Marketing, Marketing Technology, Data Science, Computer Science, Information Systems, or a related field.
MarTech & CDP Mastery: Deep understanding of Segment, event tracking, identity resolution, and high-complexity marketing data ecosystems.
Advertising & Analytics Knowledge: Deep familiarity with Google Analytics4 and Google Marketing Platform, plus other major ad platforms, attribution models, server-to-server integrations, and cookie and tag governance.
Data Quality & Governance Orientation: Strong focus on data consistency, correctness, privacy compliance, and scalable standards.
Cross-Functional Collaboration: Ability to translate business needs into technical execution plans and partner effectively across Marketing, Product, Engineering, and Data.
Strategic Thinking: Vision for evolving the MarTech stack over multi-quarter horizons, improving efficiency, reducing dependence on point solutions, and increasing ROI

Nice To Haves

Experience in high-volume digital businesses or multi-product environments.
Familiarity with healthcare, compliance-focused industries, or regulated data environments.
Background in experimentation platforms, lifecycle automation, or personalization engines.
Experience scaling MarTech stacks for multi-brand or multi-market operations.

Responsibilities

Audience Data Ownership: Own full administration of Segment (CDP), including source data and destination integrations across web, mobile, backend systems, advertising platforms, analytics tools, and personalization engines. Maintain schema governance, identity resolution, user traits, event standards, and reliable routing for high-throughput pipelines. Establish processes to prevent bad data from entering system, and to identify and resolve data inconsistencies and errors when they occur.
Tracking Architecture and Governance: Define and enforce a unified taxonomy for customer attributes and traits, behavior-based events, naming conventions, identity stitching, attribution parameters, and tagging strategy across all digital properties. Anticipate and mitigate downstream impacts of changes to data collection. (e.g., will an audience break? will dashboards need updates?) Collaborate with Product Management and Engineering teams to ensure proper event tracking implementation across platforms, and with Marketing to maximize value of data for activation in marketing and advertising programs. Oversee tag implementation and cookie acceptance policies across websites.
Performance, Attribution, and Ad Platform Integration : Manage conversion and audience data destination pipelines across analytics and advertising platforms including Google Analytics 4, Google Ads, LiveRamp, Google DV360, Meta and Facebook Conversions API, LinkedIn, Iterable, PowerBI and others. Ensure deduplication logic, accurate attribution, and compliance with platform requirements. Troubleshoot and investigate reporting anomalies and tracking errors. Regularly audit key audience segments across systems to ensure completeness and compliance with policies and regulations.
Reverse ETL, Audience Enrichment and Activation Support: Oversee and support audience creation, enrichment strategies, reverse ETL workflows, and downstream activation. Contribute new audiences using combinations of new attributes, tracked events/behaviors, and data transformation, with the goal of supporting marketing teams and advertising clients in reaching the right segments of our audiences.
Documentation, Standards Development, and Cross-Functional Enablement: Create documentation for tracking plans, CDP setup, schemas, and MarTech processes. Discover cross-functional data needs through discovery of business goals and established workflows. Educate Marketing, Data, Product Management, and Engineering teams on data requirements, best practices, and activation opportunities. Serve as the internal subject matter expert for all MarTech and CDP-related questions related to the Communities business unit’s operations.

Benefits

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy.
Additionally, Relias pays for the employee portion of the monthly healthcare premium!
Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
Active Employee Resource Groups open to all employees!
Comprehensive onboarding program – a great introduction to our company, customers and culture!
Growth and career advancement opportunities!
Promotes internal mobility and career growth aligned with evolving business needs
Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
Professional development gained from conference attendance and participation in organizations like NC Tech
Onsite 321 Coffee Shop providing free coffee and pastries to employees