Catering - Assistant Events Sales Manager

SSA Group, LLC • Madison, WI

93d

About The Position

The Assistant Manager of Event Sales is responsible for driving both inbound and outbound sales efforts on the property, including venues and food and beverage. This role involves managing client relationships, generating new business, and ensuring the highest level of customer satisfaction. The Assistant Manager will work closely with the General Manager, location Partner and other departments to deliver seamless and memorable events.

Requirements

• Strong interpersonal and communication skills.
• Proven leadership skills with an understanding of team building and development.
• Exceptional problem-solving and decision-making abilities.
• Ability to remain organized and flexible in a fast-paced environment.
• Financial management, merchandising, analytical, planning, and leadership skills.
• Proficiency in basic office functions and computer skills.
• Physical ability to stand for extended periods and handle boxes (up to 35 lbs).
• Availability to work varied hours, including nights, weekends, and holidays.

Nice To Haves

• 2+ years of experience in catering sales and/or event planning, preferably in off-site catering, hotel, or cultural attraction venues.
• Knowledge and execution of BEOs. Working knowledge of Tripleseat is a plus.
• Must be 18 years or older.

Responsibilities

• Actively solicit, negotiate, and book new and return business through a defined sales process.
• Handle inbound sales inquiries and proactively reach out to potential clients to generate leads.
• Develop and execute sales strategies to meet and exceed monthly and annual sales targets.
• Upsell food, beverage, and event services to maximize revenue opportunities.
• Prepare and manage contracts, Banquet Event Orders (BEOs), diagrams, and other necessary documents.
• Maintain thorough and timely communication with clients to ensure their needs are met.
• Respond to client requests promptly and ensure client satisfaction.
• Meet and greet all clients at events to ensure proper handoff to operations team for day of execution.
• Coordinate with the operations and culinary teams to ensure events are executed flawlessly including menu planning, setup, staffing, and equipment.
• Walk event spaces before events to ensure everything is in working order and address any issues promptly.
• Maintain communication with vendors and uphold an active list of resources for client and internal use.
• Secure deposits and ensure all event payments are made in full prior to each event.
• Conduct post-event follow-up to engage clients and foster ongoing relationships.
• Report weekly and monthly sales through the contract system and standard PACE reporting.
• Communicate and collaborate effectively with the Catering Operations, Culinary Team, and other departments involved in events.
• Uphold and demonstrate a complete understanding of company policies and procedures.
• Ensure compliance with local, state, and federal laws.
• Maintain a clean, safe, and organized work environment.
• Develop and execute plans for coordinating department sales goals with budget and operational plans.
• Analyze sales and inventory to maximize opportunities.
• Minimize controllable costs associated with the operation and strategize on revenue avenues.
• Promote an inclusive and supportive approach within the unit.
• Support sustainability and conservation efforts in line with company and client guidelines.

Benefits

• Hourly, Non-Exempt. Pay is based on range in consideration of relevant job experience and certification/education.
• Paid Time Off
• Medical | Dental | Vision
• 401 (K) Plan + Match
• Supplemental Insurance
• Training and Career Development
• Tuition Discount through Partnership College
• Parental Leave
• Meal Plan & Employee Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees