Category & Shopper Strategy Lead OHC (m/w/d)

Haleon•Munich, ND

9d•Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. We are looking for an experienced leader to cover a 12-month parental leave, to drive Haleon’s go-to-market strategy for the Mass Market Channel in Germany & Austria. This is a high-impact role at the heart of our Commercial Team, combining strategic thinking, category expertise, customer focus and people leadership. As a strong people leader they will develop, coach and guide their team to deliver Develop and execute a winning 1–3 year channel and category strategy for the Mass Market in Germany & Austria. Collaborate cross-functionally with key stakeholders from Net Revenue Management, Finance, Marketing, Sales, Supply Chain, and Consumer Insights to build aligned activation plans. Represent the voice of the customer, shaping shopper-centric strategies that unlock sustainable growth for both Haleon and our key partners. Lead a strong and experienced team of ~10 in Shopper/Trade Marketing and Category Management – including mentoring interns and Future Leaders. Create compelling commercial stories and own the annual planning process, from promo calendar to brand/SKU mix and assortment strategy. Drive category and brand growth, backed by shopper insights, market knowledge and clear execution plans. Co-lead innovation assessment, helping cross-functional teams understand market opportunity and product/channel fit. Lead the annual promotion strategy, in close collaboration with Net Revenue Management and Sales – always with a sharp eye on ROI and long-term category value. Oversee Point of Sale materials and agency collaborations, ensuring impactful, efficient execution at shelf Inspire internal and external stakeholders, positioning Haleon as a trusted, growth-driving partner in the Mass Market. Team Leadership Coach, develop and empower a high-performing team across Shopper, Trade Marketing and Category Management. Build a culture of collaboration, knowledge sharing and ownership. Foster cross-functional ways of working – e.g. through Go-To-Market or customer squads. Celebrate success, drive motivation and support career development. Champion Haleon’s values and lead with humanity and integrity.

Requirements

University degree in business, marketing, economics or related field
10+ years of relevant experience in FMCG or Consumer Healthcare
Strong expertise in Category Management & Shopper/Trade Marketing
Proven leadership experience in functional teams and matrix organisations
Track record of building strong retailer partnerships and driving mutual growth
Strong project management and execution skills across diverse stakeholder groups
Strategic and analytical mindset with deep understanding of shopper behaviour and channel dynamics
Fluent in German and English (written & spoken)

Responsibilities

Develop and execute a winning 1–3 year channel and category strategy for the Mass Market in Germany & Austria.
Collaborate cross-functionally with key stakeholders from Net Revenue Management, Finance, Marketing, Sales, Supply Chain, and Consumer Insights to build aligned activation plans.
Represent the voice of the customer, shaping shopper-centric strategies that unlock sustainable growth for both Haleon and our key partners.
Lead a strong and experienced team of ~10 in Shopper/Trade Marketing and Category Management – including mentoring interns and Future Leaders.
Create compelling commercial stories and own the annual planning process, from promo calendar to brand/SKU mix and assortment strategy.
Drive category and brand growth, backed by shopper insights, market knowledge and clear execution plans.
Co-lead innovation assessment, helping cross-functional teams understand market opportunity and product/channel fit.
Lead the annual promotion strategy, in close collaboration with Net Revenue Management and Sales – always with a sharp eye on ROI and long-term category value.
Oversee Point of Sale materials and agency collaborations, ensuring impactful, efficient execution at shelf
Inspire internal and external stakeholders, positioning Haleon as a trusted, growth-driving partner in the Mass Market.
Coach, develop and empower a high-performing team across Shopper, Trade Marketing and Category Management.
Build a culture of collaboration, knowledge sharing and ownership.
Foster cross-functional ways of working – e.g. through Go-To-Market or customer squads.
Celebrate success, drive motivation and support career development.
Champion Haleon’s values and lead with humanity and integrity.

Benefits

Join a dynamic team in an inspiring and international environment, right in the heart of Munich.
Embrace our engaging culture of open, direct communication, or "Du-Kultur," while working in a central location.
Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom.
We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan.
We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work.
Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options.
Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own "Mini-MBA" program at no cost to advance your career. We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our "Lease-a-bike" program.

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