Category Sales Manager - Optical Worldwide

Meta Platforms, Inc.•Burlingame, CA

40d

About The Position

We are seeking an experienced Global Category Manager to build and grow our upcoming Optical sales category function. You will be working on the next frontier of the emerging AI Wearables category - a confluence of Fashion, Consumer Electronics, and Optical products. You will be responsible for defining and aligning the distribution strategy for our upcoming portfolio of optical products in the Wearable category. To be successful in this role, you will display qualities of a general manager to identify and grow initiatives that improve sales conversion and creatively execute a strategy to achieve revenue goals. This includes overseeing key customer journey touch points, promotional strategy, monitoring supply, analyzing sales metrics, managing the sales cycle, and identifying and closing gaps to goal. You will also partner cross-functionally with Product Marketing, Product Management, Business Development, Sales Channels, and Sales Operations to ensure we develop the right capability and channels to distribute Optical & Health wearable products.

Requirements

Bachelor's degree in Business, Marketing, or related field
8+ years of experience in category performance management in the prescription optical industry
Proven track record of managing launch moments with analytical background for Prescription - Optical products
Experience with consumer research and proficiently using data and insights to inform product, Go-To-Market and Go-To-Channel strategy
Proven track record of building relationships to effectively work with internal and external partners
Experience in conducting path to purchase, competitive sales analysis, and identifying opportunities for differentiation
Effective communication skills and experience creating documents and presentations to influence stakeholders

Nice To Haves

Masters Degree in Business, Marketing or related field
10+ years of professional experience
Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
Experience in consumer electronics with a demonstrated interest in new and emerging tech

Responsibilities

Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for upcoming AI wearable optical products
Create go-to-channel (GTC) strategy to drive product sales via conducting path to purchase analysis by understanding customer behavior, identifying key touch points, and optimizing the customer journey for AI wearable optical products
Establish and manage long lead partner sell-in for the Optical & Health channels (example: Optical retailers, Wholesale Channel with Optical departments etc.) by building relationships, creating joint business plans, and ensuring effective communication and collaboration
Create sales strategies and evaluate sales opportunities that help develop and grow the category
Provide annual sales guidance by analyzing market trends, identifying opportunities for revenue growth, and developing global sales plans for the category
Align and define Lifetime Goals specifically for the optical related product and its supporting budget to drive towards its goals
Partner with demand planning to forecast Sales plan and manage subsequent iterations
Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Collaborate with cross-functional teams to develop and execute promotional and merchandising strategy while aligning with new product/feature launches and marketing support