Category Marketing Manager

Potential with Quanex•Akron, OH

3d•$100,000 - $115,000

About The Position

Quanex is looking for a Category Marketing Manager for Quanex Extruded Solutions to join our team located in Akron or Cambridge, Ohio. The Category Marketing Manager for Quanex Extruded Solutions is responsible for developing and executing strategic, integrated marketing and communications plans that drive demand and interest for the Extrusion business in North America. You will ensure there is clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for Quanex Extruded Solutions. You will be responsible for delivery of customer focused marketing, demand generation programs, and supporting the sales process. The role will act as a key enabler of the sales process, helping to turn interest into convertible demand with our sales team and bring visibility to the impact Marketing is having back to the business objectives. We Offer You! Competitive Salary Excellent Bonus Potential Medical, Dental & Vision Plans Paid Time Off, Training & Holidays Charitable Contribution Match Program Tuition Assistance Wellness/Fitness Resources Training & Professional Development 401K Match w/ 2-year Vesting Period Employee Stock Purchase Plan Dynamic Culture & People - just to name a few! What’s attractive about the Category Marketing Manager, Quanex Extruded Solutions position? Collaborative and Team-Oriented environment Work within a fast-paced, caring, team-oriented environment Opportunity for advancement

Requirements

5+ years working in a B2B marketing role.
Demonstrable experience leading and managing multi-channel communication plans.
Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Experience managing multi-segment budgets.
Experience with demand generation ‘pull’ strategies through our customers.
Results and sales orientated.
Confident communicator and self-organizing with proven ability to manage multiple competing priorities.
Good organizational and time management.
Strong written and verbal communication skills.
Travel required based on project need.

Responsibilities

Deliver and execute the marketing plan that is customer focused, segmented, meets category objectives and is delivered on time and within budget.
Coordination of joint marketing strategies with channel and segment partners to help drive demand for our products, serving as the interface between Quanex’s go-to market strategies and the development of integrated communication plans and tactics.
Responsible for supporting development and implementation of marketing product launch plans and existing product promotion plans for Quanex Extruded business in North America.
Development of channel point of sale, sales material and local events to support trade partners and sales account managers.
Provide planning and support for regional trade shows & events to ensure appropriate QES products are represented.
Ensuring the regional marketing strategy aligns with the QES category strategy and provide clarity regarding marketing objectives and priorities for the category plan.
Collaborate with Marketing Shared services team to develop brand and communication strategies.
Work with Digital Marketing Manager to update and promote digital platforms by providing insight and guidance for content needed across digital channels.
Proactively develop and drive marketing activity to support key business areas leveraging insights from market and competitor research along with building on previous learnings and recognizing market developments.
Analyze and optimize marketing initiatives to ensure effective ROI on all campaigns.
Constantly improve existing activities, approach and accepted standards, sharing learnings with team and peers.