Category Manager

Swisher•Jacksonville, FL

11d

About The Position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Category Manager plays a key role in turning insights into actionable strategies that drive category growth, retail excellence, and shopper engagement. This role bridges data analysis, customer collaboration, and in-market execution—translating insights into clear, customer-ready category recommendations that deliver measurable impact.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or related field
Minimum 5 years of experience in category management, shopper insights, or commercial strategy within CPG, retail, or related industries
Proficiency with syndicated data tools (Circana/IRI, Nielsen, Numerator) and visualization platforms (Power BI, Tableau)
Experience supporting planogram development and assortment planning processes
Strong communication and presentation skills, with an aptitude for data-driven storytelling
Deep understanding of category principles and data-driven growth levers
Ability to tailor recommendations by channel and customer type
Skilled in Blue Yonder, Nielsen Spaceman, or similar tools for assortment and shelf optimization
Strong ability to translate complex data into compelling visual stories that inspire action
Proven ability to collaborate effectively with customers and internal cross-functional teams
Travel: 20-30%

Responsibilities

Own and deliver tailored category strategies for assigned channels or customer segments that align with overall commercial and marketing priorities
Develop category narratives that connect shopper insights with growth strategies, supporting both internal and customer-facing presentations
Support planogram development, assortment optimization, and shelf strategy to ensure product placement drives conversion and category performance
Collaborate with Shopper Insights and Sales to design activation plans that connect strategy to execution at retail
Track, analyze, and report on key performance metrics, including post-mortem reviews to assess effectiveness and identify future opportunities
Maintain strong partnerships with customers to ensure category strategies reflect both shopper needs and retailer priorities