Category Manager

Zevia

5d•$110,000 - $120,000

About The Position

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving. At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility. Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic. We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started. Summary The Category Manager will report to the Sr. Director of Business Insights & Category Leadership and will be responsible for leading category insights, analytics, and storytelling efforts that support Zevia’s commercial strategy. This role will partner closely with Sales to influence retailer decisions and improve performance across key accounts. The Category Manager will be responsible for integrating multiple data sources—including syndicated, shopper, retailer POS, and internal data—to develop insights that drive distribution, improve shelf placement, and accelerate growth. The ideal candidate is highly analytical, commercially minded, and an effective communicator who can translate complex data into clear, actionable narratives. They will play a key role in positioning Zevia as a trusted category expert and strategic partner with retailers.

Requirements

Ability to build relationships throughout many cross-functional teams, gather information across internal networks, and understand stakeholder needs in a proactive way
Ability to manage multiple priorities and navigate through competing demands.
Proven analytical skills across multiple data platforms and an aptitude for translating multiple sources of information into impactful presentations.
Proven ability to present to any audience across multiple levels, internally and externally, with information that influences action on opportunities.
Entrepreneurial and curious spirit that finds new areas across the organization where insights can influence and improve strategy and decision-making efforts.
Direct experience with strong understanding of syndicated scan data, internal sales data, retailer portals, shopper panel data, and third-party industry trend data.
Experience with Consumer/Shopper panel data like Numerator or IRI/Nielsen Homescan.
Skilled in Microsoft Office PowerPoint and Excel, comfortable with Power BI or other data visualization software/tools.
Ability to work independently.
At least 3-5 years of Category Management experience in the Consumer-Packaged Goods (CPG) industry with additional benefit from beverage and/or natural product experience.
4-Year degree preferred and/or equivalent combination of education and work experience.
Must be eligible to work in the U.S.

Responsibilities

Analyze and integrate data from Syndicated sources (SPINS, Circana, Nielsen), Shopper panel data (Numerator) and Retailer POS platforms (Walmart Retail Link, Costco CRX) to Identify key business drivers and drainers across distribution, pricing, promotion, assortment, and merchandising
Deliver clear insights on category trends, competitive dynamics, and shopper behavior
Lead business driver and drainer analysis to discover new growth opportunities
Utilize Zevia’s Next Gen AI-powered Insights platform to accelerate insight discovery and uncover non-obvious opportunities
Translate data into concise, actionable insights to support selling priorities
Serve as the primary insights partner to Sales, supporting Key Account Managers across top retailers
Develop fact-based selling stories for: Line Reviews, Joint Business Plans (JBPs), New item sell-in
Create and deliver customer-specific category insights presentations alongside Sales teams
Influence retailer decisions through insight-led recommendations on assortment, placement, and shelf recommendations
Ensure insights directly support commercial outcomes, including distribution gains, improved shelf quality, and increased velocity
Support category reviews and provide ongoing insights on macro trends, channel performance, and competitive activity
Translate insights into recommendations that improve: Shelf placement and visibility, Sku velocity, Promo effectiveness
Position Zevia as a trusted category expert and partner with retail customers

Benefits

A collaborative environment, where everyone contributes and delivers
A place where you can grow, develop and learn
Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
A comprehensive benefits package which includes:
An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!