Category Insights Manager, Kroger

Kenvue•Cincinnati, OH

2d•Hybrid

About The Position

Kenvue is recruiting for a Category Insights Manager for Kroger. Kenvue realizes the extraordinary power of everyday care, built on over a century of heritage and rooted in science, and is the house of iconic brands including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID®. Science is their passion; care is their talent. Their global team is ~22,000 people with a workplace culture where every voice matters and every contribution is appreciated. They are passionate about insights, innovation, and committed to delivering the best products to their customers. Being a Kenvuer means having the power to impact millions of people every day by putting people first, caring fiercely, earning trust with science, and solving with courage. The role reports to the Director Category Excellence FDC and is located in Cincinnati, Ohio, with a hybrid work model.

Requirements

Minimum of a bachelor’s degree is required
Minimum of five years in customer insights, category insights/management, consumer or relevant business experience
Ability to understand and interpret shopper and category insights research and a strong understanding of syndicated data (IRI/Circana or Nielsen)
Working knowledge of how to build and manipulate customer planograms by utilizing planogram software (JDA/Blue Yonder, Apollo)
Knowledge of computer technology, analytical software programs, MS Office Suite and database management, including development of queries and assessment of data to draw accurate conclusions
Strong presentation skills and ability to tailor presentation style to a variety of key decision makers
Ability to understand, interpret and communicate complex information across multiple levels
Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies

Responsibilities

Serve as Category Manager of insights and analytics for specified categories – Self Care categories at Kroger
Provide unbiased strategic and tactical insights and recommendations to the customer buyers on distribution, shelving, merchandising, pricing and promotional opportunities to improve category performance
Provide superior support to the customer during planogram reset process
Uncover business opportunities with deep-dive analytics using a variety of resources including, but not limited to, syndicated data, marketplace and household panel assessments, and ad/promotion review
Work with internal shopper/category partners on research opportunities: provide voice-of-customer, facilitate research projects, and activate findings to be customer-specific
Work with Customer Development Manager and internal business partners on category strategy development including growth plans for focus segments/brands, regional/demographic opportunities, and assortment gaps
Influence and execute the planograms activation with merchandising improvements, efficient assortment, and planogram versioning solutions
Proactively integrate customer-specific insights into category management process
Conduct store visits to monitor merchandising status by taking photos and providing presence improvement suggestions
Develop, leverage and share best-practices to enhance the entire category management team