Category Insights and Analytics Director

Advantage SolutionsHarrisburg, PA
36d

About The Position

Category Insights and Analytics Director The Director of Category Analytics & Insights is an inspirational and strategic leader who will collaborate with both internal and external stakeholders to drive strategic decision-making, create compelling selling stories and maximize ROI. This role is responsible for leading the Category Analytics & Insights and Shopper Insights teams for a specific client, customer, and/or region to drive insights-to-action. An essential part of this role is driving continuous improvement to enhance the quality of our deliverables and contributions. The Director will lead the charge on a range of transformational initiatives and create innovative solutions to complex business issues that significantly impact category performance. Moreover, the Director achieves their business objectives by being a thought leader to our customers and clients, coaching the team to deliver outstanding category stewardship, challenging the status quo, streamlining operations, strategically selling through unique insights in a captivating manner and delivering KPIs. The Director’s ultimate success is defined by their ability to transform Category Analytics & Insights’ strategic impact and to inspire their people to transform, develop and grow. Job Will Remain Open Until Filled Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Requirements

  • Education: Bachelor’s degree in business, marketing, analytics, or related field required
  • Experience: 8+ years of experience with demonstrated leadership in roles across functions in CPG, retail, strategy consulting or agency
  • Thrive on developing and motivating people to perform at their best and welcome responsibility to set the tone for those around you.
  • Demonstrated success in managing and directing change
  • Ability to identify opportunities and risks; and can build offensive and defensive plans.
  • Strong analytics, interpretive, & problem-solving skills – data into actionable insights

Nice To Haves

  • Professional Category Management Certification a plus (i.e. CMA, CKMG, TPG, Delta Associates, etc.)

Responsibilities

  • Strategic Collaboration: Establish trust and rapport with internal and external partners to accomplish business objectives through understanding of customer goals, strategies, and capabilities.
  • People Development: Takes a Leader as Coach approach to managing team to achieve their full potential and deliver business results while proactively building future talent pipeline.
  • Thought Leader: Act as a category consultant to our customers and clients by providing unbiased recommendations to drive overall category growth and our client’s market share.
  • Category Growth Strategy Development & Execution: Utilizing research findings to craft and implement robust category growth strategies that drive business objectives and deliver tangible results.
  • Foundational Tools and Data Capabilities: Developing and enhancing the tools and capabilities necessary for effective category management and strategy execution.
  • Continuous Improvement: Foster a culture of innovation and continuous improvement within category leadership team, encouraging adoption of new ideas.
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