Category Insights and Analytics Lead

Advantage Solutions • St. Louis, MO

5d

About The Position

As a strategic advisor, the Category Insights and Analytics Lead will collaborate closely with stakeholders, providing expertise on category, brand, and market trends to identify and exploit growth opportunities. By fully integrating into the client community, the manager will gain a comprehensive understanding of their strategic priorities, channel strategies, and available resources. This role involves democratizing these insights and strategies to internal partners, ensuring alignment, and maximizing the effectiveness of category management initiatives. The Category Insights and Analytics Lead will play a pivotal role in shaping and executing category and brand strategies by thoroughly understanding client goals, capabilities, organizational structures, and their operational channels. This role demands the ability to transform in-depth analytics into actionable insights, focusing on various aspects such as macro-trends, competitive landscapes, pricing, promotions, assortments, space management, and shopper trends. The successful candidate will be adept at leveraging these insights to support and drive strategic decisions that align with both client and company objectives.

Requirements

• 5+ years of category management, analytics, strategy consulting, or CPG industry experience
• Strong data storytelling and analytical capabilities
• Advanced Excel skills, including pivot tables and v-lookups
• Experience with syndicated data tools (e.g., NIQ, Circana) and data visualization tools (Power BI, Tableau, Looker)
• Proven ability to influence stakeholders and communicate complex analysis in actionable, clear terms
• Comfortable managing multiple priorities in a fast-paced, cross-functional environment

Nice To Haves

• Bachelor’s degree required; graduate degree preferred

Responsibilities

• Thought Leadership: Ability to develop and support driving insights into action through the deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, space management, and shopper trends.
• Communication: Fully understand client and company go-to-market, deploy national best practices, champion toolsets, and process, collaborate with field category and sales teams.
• Business Partner: Serve as an extension of client community fully understanding strategic priorities, channel strategy, available resources, processes, tools, and enablers democratizing to internal partners.
• Profitable Results: Serve as a strategic advisor to our internal stakeholders on category, brand, and customer market performance identifying white space to maximize growth opportunities.
• Long Range Business Planning: Support category and brand strategy through understanding client goals, capabilities, organizational structure, and the channels in which they operate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level