Category Analyst II
About The Position
The Category Analyst II will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead quarterly business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are an internal consultant and trusted advisor to the business manager as their client.
Requirements
- Bachelor’s Degree plus 2+ years CPG industry sales and category management experience (Natural/Specialty/Organic food and/or beverage preferred)
- High level of proficiency in SPINs (Satori), Nielsen and Circana (IRI) data
- In-depth experience in selling story development, category reviews & category management principals
- Well-honed analytical and highly advanced Excel & PowerPoint skills
- A proven record of leading category and business reviews
- Advanced communications skills, ability to clearly articulate complex concepts in a concise manner
- A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
- Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution
- Extremely organized and detail-oriented
- Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
Responsibilities
- Help develop fact-based category reviews, business reviews and selling stories.
- Create, maintain and perfect analytical tools, reporting and resources leveraged against the client
- Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps
- Analyze shopper and consumer information and develop recommended actions based on insights.
- Track, monitor and provide actionable feedback on ACV/distribution, sales trends, shelf management.
- Utilize distributor, syndicated, and consumer research to develop fact-based analysis and business reviews.
- Conduct promotional planning support via in-depth retailer specific analysis.
- Develop best-in-class and retailer-specific planograms and merchandising proposals.
- Work with the Business Managers to manage the distribution priorities by retailer and determine key opportunities.
- Assist in the development of customer planograms and merchandising proposals.
- Evaluate effectiveness of programs and communicate strategy and best practices internally and externally
Benefits
- PTO and Sick Days
- 11 paid company holidays per year
- 1 Floating Holiday
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
- Bonus Eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
