Campaign Strategy Lead

Sedgwick

2d

About The Position

By joining Sedgwick, you'll be part of something truly meaningful. It’s what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there’s no limit to what you can achieve. Newsweek Recognizes Sedgwick as America’s Greatest Workplaces National Top Companies Certified as a Great Place to Work® Fortune Best Workplaces in Financial Services & Insurance Campaign Strategy Lead PRIMARY PURPOSE OF THE ROLE: The Campaign Strategy Lead is responsible for guiding the development and execution of full‑funnel, integrated marketing campaigns across owned, earned, and paid media channels. This role drives audience engagement, pipeline growth, and brand impact through strategic planning, cross‑functional collaboration, and data‑informed execution.

Requirements

• Bachelor’s degree in marketing or a related field from an accredited college or university preferred.
• Six (6) years of experience in integrated marketing, marketing automation, paid media or campaign management or equivalent combination of education and experience required.

Responsibilities

• Owns end-to-end strategy for assigned campaigns, including audience segmentation, journey mapping, and informing channel mix and messaging within established marketing strategy.
• Develops integrated campaign plans aligned with business goals, product priorities, and audience needs.
• Collaborates with growth marketing, brand and content strategy, and sales teams to ensure cohesive execution.
• Leads campaign execution across email, web, social, paid media, and other digital channels, including webinars.
• Support in-person events through additional online touchpoints as identified within campaign journey creation.
• Helps oversee campaign timelines, deliverables, and stakeholder communications using project management best practices.
• Builds and optimize campaign workflows in marketing automation platforms (e.g., Acton, HubSpot, ZoomInfo).
• Understands how to leverage CRM systems to build lists and monitor leads (e.g., Dynamics 365, Salesforce).
• Translates campaign strategy into compelling campaign briefs and asset plans.
• Maps user journeys across touchpoints to ensure personalized and relevant experiences.
• Leads segmentation strategy and planning for campaigns across the funnel, including segmentation for account-based marketing initiatives.
• Coordinates with creative and content teams to brainstorm, refine, and deliver assets on time and on brand.
• Activate paid campaigns across display, search and social, as well as assist in managing media vendors and third-party partnerships.
• Monitor performance and optimize live ads based on KPIs such as CTR, CPL, and ROI.
• Manage and optimize assigned paid media budgets in alignment with approved plans and performance targets.
• Defines campaign success metrics and reporting frameworks in partnership with the Performance Marketing Analytics Director and marketing leaders, aligned to established measurement standards.
• Analyzes performance data to inform future campaign iterations and strategic decisions.
• Presents insights and optimization recommendations to stakeholders regularly, including the tracking of sales qualified and marketing engaged leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level