Campaign Program Specialist

Snowflake•Menlo Park, CA

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. The Campaign Program Manager (CPM) is the primary delivery partner for our marketing campaigns. You are responsible for taking high-level campaign briefs and turning them into reality. You don’t just "check boxes"—you manage the end-to-end project lifecycle, ensuring every webinar, email, and landing page is delivered on time, within spec, and with zero errors. This role is built for a project management expert who thrives on organization, technical precision, and cross-functional collaboration. Help us build a Campaign Center of Excellence driven by innovation and AI! Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?

Responsibilities

Project Management & Timeline Ownership
End-to-End Execution: Drive the campaign production schedule from the initial kickoff meeting to the final launch date.
Stakeholder Coordination: Act as the primary liaison between the Strategy team and our shared services teams, including Creative, Web, and Marketing Ops.
Resource Tracking: Monitor the progress of all campaign sub-tasks, proactively identifying risks to the timeline and communicating updates to the Integrated Campaign Lead.
Campaign Program Management
Execute end-to-end campaign delivery, owning processes, tools, promotional channels activation, asset delivery, and lead delivery. Including webinars, content programs, strategic event support, third party programs, and ad hoc working group needs:
Set Up & Promotion: Own set up process and designated promotional channels. Take the campaign brief and bring it to life on our channels.
Technical QA: Perform rigorous quality assurance on all digital assets, checking for broken links, typos, mobile responsiveness, and brand alignment.
Ticket Management: Open and track all tickets for creative assets (emails, social banners, landing pages) in our project management tools (e.g., Asana/Jira).
Submission Standards: Ensure all requests sent to the Creative and Web teams follow the standardized "Bill of Materials" and meet required lead times.
Platform Management: Own the technical setup for webinars (e.g., Zoom, ON24), including registration pages, automated confirmation emails, and console staging.
Recording and Live-Day Execution: Manage the "behind-the-scenes" production for live events, ensuring speakers are prepped and the technical broadcast runs smoothly.
Post-Event Logistics: Coordinate the delivery of on-demand recordings and ensure lead lists are correctly routed to the sales teams.
Email Ownership
Coordinate with Marketing Ops to stage emails, ensuring that audience segments are correctly targeted and the deployment schedule is locked.
Optimize emails based on AB tests and campaign data, partner with ICM to ensure best possible email copy and targeting based on data.
Innovation & Data
AI Innovation: Surface ways to streamline current processes for the team and innovate on current channels
Channel Innovation, Testing, & Reporting: Own performance on email, web, mutiny, etc. including testing, optimizing