Campaign Optimization Specialist

Full Compass Systems LTD•Madison, WI

8d•Hybrid

About The Position

The Campaign Optimization Specialist is a digital-first execution role focused on improving the conversion touchpoints that acquire new customers, retain existing ones, and drive revenue for Full Compass. In this role, you will build and optimize landing pages and execute digital marketing campaigns - primarily through email - to move customers from interest to purchase. This is a hands-on role for someone who enjoys improving digital experiences, working within modern marketing tools, and using data to guide decisions. This position reports to the Sr. Manager of Digital Marketing and collaborates closely with the Marketing, Web Development, Sales, and Merchandising teams. This is an individual contributor role with no direct reports.

Requirements

1–3+ years of experience in digital marketing execution
Experience working with landing page builders (WordPress / Elementor preferred)
Experience working in Klaviyo or a similar email service provider
Exposure to NetSuite or similar CRM/ERP platforms is a plus
Familiarity with Google Analytics 4 and basic campaign performance reporting
Understanding of UTM parameters, tracking tags, and attribution fundamentals
Experience with A/B testing tools
Basic HTML and CSS knowledge sufficient to troubleshoot and make minor edits

Responsibilities

Landing Page Development & Conversion Optimization
Build and manage landing pages aligned with campaign objectives
Exercise independent judgment to optimize landing page design, content, and structure
Implement conversion best practices to improve engagement, lead capture, and intent
Ensure landing pages, email campaigns, forms, and tracking function cohesively across campaigns
Conduct QA prior to launch, including form functionality, tracking validation, responsiveness, and cross-device testing
Execute A/B tests and document results with clear performance insights
Monitor post-launch conversion performance and recommend incremental improvements
Connect landing page outcomes to campaign goals and revenue impact
Website Support & Digital Experience
Implement marketing-requested website updates tied to campaigns
Partner with Web Development on larger enhancements as needed
Support testing and validation of engagement and conversion improvements
Assist with SEO implementation efforts as directed
Email Campaign Execution
Identify and recommend strategic website or content enhancements to improve user experience and campaign effectiveness
Build and deploy lead generation and lifecycle campaigns in Klaviyo
Execute segmentation based on campaign strategy
Support automated flows, triggered sequences, and gated content initiative
QA email rendering, links, forms, and tracking
Monitor campaign performance and share engagement trends with the marketing team
Coordinate with third-party vendors as needed to support campaign initiatives
Tracking, Data, and Reporting
Implement optimization strategies to improve engagement, lead capture, and revenue impact
Validate campaign-level data flow between NetSuite, Klaviyo, and other platforms
Support attribution reporting and dashboard validation in Google Analytics and NetSuite
Identify data gaps or inconsistencies and escalate appropriately
Provide post-campaign summaries with actionable optimization recommendations
Testing & Quality Assurance
Maintain launch checklist standards for campaign assets
Test tracking events, form integrations, and analytics configurations
Conduct cross-browser and cross-device validation before launch
Document issues and coordinate resolution prior to go-live
Continuous Improvement
Monitor industry trends and best practices related to digital conversion optimization, email marketing, and customer experience
Stay current on digital conversion, CRO, and email marketing best practices
Identify opportunities to improve performance using tools, AI, and emerging techniques
Collaborate cross-functionally to improve digital customer touchpoints
Perform other related duties as assigned