Optimization Specialist
About The Position
Optimization Specialist The role in brief: Vladimir Jones has an opportunity for a smart, well-organized individual who enjoys a dynamic, creative and busy workplace. You’ll work with a dedicated team coordinating a multitude of projects in our Integrated Media & Data Team. This role will be instrumental in moving workflow through the agency, from an idea to the minds of a consumer. You’ll need to understand how data can translate into a story, enjoy spreadsheets and be comfortable in different types of media buying and data platforms. Most importantly, you need to be nice, energetic and have a positive and progressive mindset!
Requirements
- Bachelor’s degree required, preferably in advertising, communications, journalism, business or data sciences
- Some experience or familiarity with paid ad platforms and analytics tools: certification in Google Ads, GA4, Meta, etc.
- Comfortability with analyzing sets of numbers and providing insights
- At least a basic level of Excel knowledge
- Proficient in Microsoft Office or Google applications
Responsibilities
- Execute paid programs across multiple channels including PPC, Display, Video, Audio, Print, OOH and Social, and optimize live campaigns in real-time
- Obtain inventory availability, cost estimates and/or media kits from partners and platforms
- Manage budgets, timelines and pacing for multiple ad platforms
- Communicate deadlines and creative requirements of the media plan and buy to teams
- Enter media schedules into VladTracker (proprietary) workflow system and Campaign Manager for the traffic of ads
- Assist in resolving media invoices and schedule updates for payment or client billing
- Become familiar with all media buying and research software tools within the agency
- Maintain resource and media files
- Conduct and compile research for client reports by providing insight and analysis on raw campaign data
- Assist Integrated Planners or other subject matter experts in execution of plans and contracts
- Demonstrate strong problem-solving abilities and foster innovative solutions
- Maintain appropriate and responsive working relationships with media suppliers/partners and internal teams (Account Services, Media, Digital & Creative)
- Communicate in a clear, coherent and professional manner
- Develop and facilitate strong relationships across the agency, and in workflow
- Represent the team and the agency in a positive manner in all endeavors
- Effective problem-solver and generator of innovative solutions
- Strong written and verbal presentation skills and style
Benefits
- 401k + employer match
- Medical, Dental, Vision
- Life and short-term disability (100% employer paid)
- Voluntary long-term disability
- EAP
- 9 paid holidays
- PTO, Floating Holiday, Volunteering Day
- Education reimbursement
- Employee referral program
- Employee recognition program where points turn into money!
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
