Campaign Manager

BlueVoyant • Boston, MA

7d • Remote

About The Position

BlueVoyant is seeking a strategic and outcome-driven Campaign Manager to lead the development and execution of integrated marketing campaigns that drive engagement, pipeline, and revenue. This candidate will collaborate cross-functionally with key marketing and sales stakeholders to ensure a seamless and impactful customer journey. In this role, you will shape the strategic direction of campaigns, leveraging multi-channel initiatives to engage target audiences, drive promotion plans, and attain measurable results. You should be data-driven, creative, and organized at balancing both strategy and execution.

Requirements

• 5+ years of experience in campaign management, integrated marketing, demand generation, or related roles.
• Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes.
• Experience working cross-functionally with product marketing, BDR/sales, creative, and digital teams to ensure campaign success.
• Strong understanding of marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM tools (e.g., Salesforce). Other tools like Gong Engage or Salesloft are a plus.
• Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
• Strong communication and project management skills, with the ability to manage multiple priorities.

Nice To Haves

• Experience in B2B, SaaS, or technology industries is preferred. Cybersecurity is a plus!

Responsibilities

• Own the integrated campaign strategy by collaborating with all teams across marketing and sales.
• Develop, plan, and execute full-funnel creative marketing campaigns that leverage new launches from content marketing – creating demand for all things, events to digital.
• Ensure messaging alignment by working with content marketing, product marketing, brand, and BDR/sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities.
• Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion.
• Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals.
• Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies with marketing operations.
• Support lead generation and conversion by designing nurture programs and new lead generation programs.
• Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates, and being a key part of product and company releases.
• Align with partner marketing teams to ensure strategic integration with co-marketing efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees