Campaign Manager (REMOTE)

Cyware • New York, NY

10h • Remote

About The Position

Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights gleaned from assets, users, malware, attackers, and vulnerabilities. Cyware’s Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams. Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs.
Your next opportunity starts here!
More on Cyware: (www.cyware.com)
Built and designed by SecOps practitioners and cybersecurity leaders, Cyware offers multiple technologies within its Cyber Fusion platform, including advanced threat intelligence solutions (TIP) for large and small security teams, vendor-agnostic security automation (SOAR), and purpose-built security case management. As a result, organizations can increase speed and accuracy while reducing costs and analyst burnout. Cyware's Virtual Cyber Fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.
About you:
You are driven, inquisitive, proactive, and energetic
You have a growth mindset and are committed to delivering results
You thrive in a fast-paced, collaborative environment
Why We Are Hiring:
We’re seeking a Marketing Campaign Manager, a balanced blend of strategic thinker, and hands on executor with a deep focus and obsession on driving pipelines. This role involves end-to-end ownership of campaign creation, execution, and performance with excellent tracking across outbound channels including email, social media, paid advertising, webinars, events, and more. You’ll combine compelling storytelling with a precise data-driven approach to ensure our message effectively reaches key buyers such as CISOs, threat intelligence leads, SOC managers, and beyond. You must have proficiency in using AI tools and experience creating campaigns utilizing AI capabilities.
This is a hands-on role with a high-impact, best suited for someone who understands the cybersecurity buyer’s journey. The ideal candidate will be adept at segmenting and engaging ideal customer profiles (ICPs) and utilizing modern tools including AI to achieve scalable results.
Come join an exciting cybersecurity product startup that has closed its Series C funding round!

Requirements

• 5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
• Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
• Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
• Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
• Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
• Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
• Self-starter with creative energy, hustle, and strong ownership mentality
• Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
• Ability to manage multiple campaigns and deadlines with calm and clarity

Responsibilities

• Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
• Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
• Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
• Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
• Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
• Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
• A/B test subject lines, creative, and audience segments for performance optimization
• Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
• Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
• Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
• Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
• Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
• Nurture the corporate Vision and the campaign theme until a desired outcome is achieved

Benefits

• We foster an exciting and challenging start-up culture.
• We’re not just employees. We’re people. We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
• We’ll invest in your career. Our company is growing quickly and we will give you the opportunity to do the same. You will have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• We value diversity of people, culture, and ideas.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed