Campaign Manager

Art and Wellness Enterprises•Bentonville, AR

1d•Onsite

About The Position

Under the direction of the Senior Marketing Strategy Director, the Campaign Manager is a lead strategist who collaboratively works across a full team of brand communications, content, creative, production, and digital media specialists to develop market-informed plans that successfully position Crystal Bridges and the Momentary to a range of audiences and stakeholders. The Campaign Manager is a critical and hands-on liaison, trusted thought partner and advisor to internal and external stakeholders in the development of Marketing & Communications programs, helping cull ideas and tactics into thoughtful strategic plans. The Campaign Manager is an authority on overall brand strategy and champions institutional efforts to embrace a customer experience (CX) and digital-first mindset.

Requirements

Bachelor’s degree in communications, marketing, business management, arts, or a related field
Proven ability to develop and execute strategic marketing plans aligned with organizational goals
Strong analytical skills with experience using data and insights to inform marketing and audience development strategies
Experience creating and applying audience personas and identifying barriers to engagement
Excellent verbal and written communication skills
Commitment to the highest ethical standards, confidentiality, and professional integrity
Strong organizational and collaboration skills with the ability to manage multiple stakeholders
Minimum of five years of experience in communications, public relations, or marketing, with demonstrated expertise in strategic marketing, campaign management, or audience development

Nice To Haves

Knowledge of museum operations, the arts industry, and arts marketing is a plus
Passion for the museum’s mission as a force for social good and economic development
Experience managing paid advertising programs and vendor relationships is preferred
Agency experience is a plus

Responsibilities

Leads the development of campaign strategies for exhibitions, music and performing arts, public programs, ticketed events, and brand initiatives.
Contributes to annual, multi-year, and ad hoc Marketing and Communications plans that support institutional goals and priorities.
Oversees the museum’s paid advertising program, including the development and implementation of media strategies across digital, print, out-of-home, radio, and emerging channels.
Manages vendor relationships and media buys, ensuring campaigns are optimized, on budget, and aligned with institutional objectives.
Directly manages the Marketing Coordinator, providing guidance and oversight to ensure effective communication and coordination among internal teams and external project stakeholders.
Serves on the department’s leadership team as an advisor and brand strategy checkpoint for departmental teams including PR and Media Relations, Creative, Digital, and Operations teams, ensuring alignment of priorities and activities.
Leads the development of strategic marketing plans, including audience personas, barriers to entry, positioning, strategies, and tactical approaches.
Collaborates closely with the Senior Director and project managers to translate these plans into detailed project documentation, timelines, and deliverables.
Maintains a strong understanding of the Crystal Bridges and Momentary brands and connects their strengths and differentiators to strategic efforts such as go-to-market plans and campaign briefs, grounding all work in research and insight.
Helps develop, evaluate, and improve cross-functional processes, workflows, and collaboration practices across departments.
Collaborates with key vendors and external stakeholders such as agencies, community partners, and artist representatives, and serves as the primary liaison for select relationships.
Supports department budget planning and management, including forecasting, reporting, and monthly reconciliations.
Leads reporting and analysis for designated marketing activities and offers recommendations to improve performance.
Champions the institution’s adoption of a customer experience–focused approach to brand management, marketing strategy, and portfolio planning.
Serves as backup to the Senior Marketing Strategy Director as needed.