Campaign Manager, Medicaid Onboarding

CVS Health • Hartford, CT

75d

About The Position

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position SummaryThe Campaign Manager for Medicaid Onboarding will drive the development and execution of the new high-impact digital-first Member Welcome & Onboarding member experience. This role is accountable for simplifying the member journey and delivering effective marketing campaigns that drive measurable ROI. In addition, the Campaign Manager collaborates closely with key partners and stakeholders across the Medicaid Business and local markets to simplify the health care journey for members through advanced personalization and segmentation, helping members maximize the value of their Aetna health plan. This role involves managing a multi-faceted process, and working cross-functionally to build strong relationships with internal and external stakeholders to deliver business results, including improved quality metrics and cost efficiencies.

Requirements

• Program and Project Management: Experience in managing workstreams or campaigns within a complex initiative from conceptions to execution. Proven ability to work on complex initiatives from conception to execution.
• Marketing Expertise: Solid background in B2C and/or B2B marketing, with experience in developing marketing strategies, audience segmentation, campaign execution, and best practices.
• Industry Knowledge: Experience in health insurance/healthcare, product, marketing, agency management, and providing well-rounded perspective on strategic marketing initiatives. Familiarity with Medicaid managed care plans preferred.
• Marketing Tenure: 3+ years of experience in marketing strategy and campaign execution.
• Presentation Skills: Proficient in creating impactful presentations with PowerPoint, with the ability to effectively communicate ideas and strategies to diverse audiences.
• Technical Skills: Familiarity with campaign / project management and performance reporting tools such as Adobe Analytics, Workfront, Google Analytics, Excel, etc.
• Bachelor's Degree in Business, Marketing, Communications or other related field, or equivalent experience

Nice To Haves

• Strategic & Organized: Demonstrates strong organizational skills, with a forward-thinking mindset and a curiosity to explore new ideas and solutions. Data-driven and creative thinker is important for the ideal candidate.
• Influential Leader: Effectively drives alignment and outcomes in a matrixed environment and across diverse teams.
• Emotionally Intelligent: Leads with empathy and understanding, fostering trust and productive relationships.
• Positive Team Culture: Actively contributes to a positive, growth-oriented team culture, encouraging collaboration and innovation.
• Excited for Impact: Enthusiastic about the opportunity to enable and optimize a dynamic marketing team within a Fortune 10 company.

Responsibilities

• Helping launch the digital-first Welcome & Onboarding experience, including creative strategy, targeting, execution, with member level personalization.
• Drive innovation by integrating new technologies, tools, and methodologies into campaigns.
• Attention to detail and passion for accuracy and compliance.
• Test and implement fresh approaches to engage target audiences effectively.
• Provide recommendations on optimizing campaigns based on data/research/insights.
• Partner with internal and external creative teams to produce compelling, on-brand content.
• Partnering cross-functionally with Medicaid Product, local markets, MarTech, Marketing B2C and external partners to simplify the member onboarding experience.
• Responsible for cost savings via call reduction and print suppression initiatives.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees