Campaign Manager - Digital COS

USA TODAY Co.
7d$19 - $21Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Campaign Manager owns the relationships and communication with the digital advertising business units they are assigned. Mastery of the digital workflow between business unit and ad operations is required to provide end-to-end advertising campaign management. This position is responsible for ensuring campaigns and creative are executed on-time, accurately, monitored and delivered successfully.

Requirements

  • Bachelor's Degree in Business or technical related field a plus
  • 6 months to a 1 year of working experience in Ad serving platforms or Ad trafficking (Google Ad Manager) a plus
  • Strong organizational skills
  • Problem solving skills
  • Ability to handle multiple projects/tasks at once
  • Strong communication skills, both written and verbal
  • Proficient in MS Office
  • HTML, JavaScript knowledge
  • Previous experience in digital ad serving technologies

Responsibilities

  • Business Unit Ownership & Communication: Campaign managers will own the relationship with the business units they have been assigned and will be the primary communicator from ad operations. Campaign managers should be able to handle many questions/issues as they arise without having to escalate to their Team Lead or Supervisor.
  • Business Unit / Digital Ad Ops Workflow: Campaign Managers will have mastered the digital workflow that connects the business units they support and the ad servers we maintain to fulfill buys across the Gannett ad network.
  • Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
  • Creative Scheduling: Must fully understand all aspects of the ad servers, ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
  • Delivery Management: Must have in depth knowledge of ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaign delivery in full.
  • Urgent Support: Provides urgent support to their business units as requested.
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