Campaign Manager, Creative & Creator (Temp)

Horizon Media • New York, NY

1d • Onsite

About The Position

Blue Hour Studios is a social-first agency backed by Horizon Media, headquartered in New York and Los Angeles. They specialize in making brands magnetic through content that gets shared, remixed, and talked about, operating at the intersection of culture, content, creators, and commerce to drive demand. The Creative & Creator team is responsible for the output of content for brand partners, combining creator/influencer and creative practices to infuse community-driven creativity into every piece of content. The Campaign Manager, Creative & Creator leads influencer and creator marketing projects and deliverables, translating business objectives into clear deliverables. This role involves leading and supporting social media and influencer/creator programs, developing proposals, collaborating with and contracting creators, executing campaigns, managing administration, and analyzing results. The ideal candidate is passionate about and active within the social ecosphere and understands the social/digital media landscape.

Requirements

• Minimum 2+ years of influencer marketing experience
• Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry
• Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
• Experience with digital reporting, data, and analytics
• Ability to thrive in a fast-paced environment and handle multiple projects
• Must have strong verbal and written communication skills
• Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides
• BA/BS required (Communications, Advertising, Marketing or related field)

Responsibilities

• Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners
• Perform influencer identification and outreach
• Support the development of campaign briefs for clients and influencers
• Present influencer lists for client ranking and approval
• Conduct analytics and reporting for campaigns
• Manage day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients
• Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team
• Work closely with the team in the development of post-campaign reporting
• Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
• Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
• Translate client goals into strategic, innovative creative and media solutions
• Provide strategic counsel to clients and prospects
• Develop and deliver effective and persuasive points of view
• Understand our client’s business, competitive set and generate new ideas and see opportunities for growth
• Ensure best practices are applied across disciplines
• Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects
• Lead teams to produce all campaign components seamlessly
• Proactively manage client and internal team expectations
• Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics
• Bring powerful thought leadership to consult on complex issues and identifies innovative solutions
• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
• Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
• Lead in the development of new business proposals including but not limited to: Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
• Develop influencer strategies and tactical plans to support client goals
• Utilize tools and working with cross-functional agency teams to develop insights that shape our recommendations
• Vet influencers, vendors, and technologies with an eye to operational and cost efficiencies
• Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations
• Assist in the development of any materials for agency pitches as it pertains to influencer marketing
• Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact
• Provide thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies
• Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice
• Lead key projects related to marketing Blue Hour’s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)
• Attend industry events to share insights with Blue Hour

Benefits

• Horizon Media is proud to be an equal opportunity workplace
• Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
• Consider qualified applicants regardless of criminal histories, consistent with legal requirements
• Powered by one of the industry’s most celebrated and inclusive workplace cultures

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees