Campaign Manager, Creative & Creator (Temp)

Horizon Media•New York, NY

10d

About The Position

Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow. The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. The role of the Campaign Manager, Creative & Creator within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables. This position reports to the Director, Creative & Creator and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.

Requirements

Minimum 2+ years of influencer marketing experience
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc )
Experience with digital reporting, data, and analytics
Ability to thrive in a fast-paced environment and handle multiple projects
Must have strong verbal and written communication skills
Very proficient with Microsoft Office (Word, Powerpoint , and Excel) and presentation formats like Google Slides
BA/BS (Communications, Advertising, Marketing or related field)

Responsibilities

Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
Influencer identification and outreach
Support the development of campaign briefs for clients and influencers
Presentation of influencer lists for client ranking and approval
Analytics and reporting for campaigns
Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients
Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team
Working closely with the team in the development of post-campaign reporting
Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
Translate client goals into strategic, innovative creative and media solutions
Provide strategic counsel to clients and prospects
Develop and deliver effective and persuasive points of view
Understand our client’s business, competitive set and generate new ideas and see opportunities for growth
Ensures best practices are applied across disciplines
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects
Lead teams to produce all campaign components seamlessly
Proactively manage client and internal team expectations
Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
Lead in the development of new business proposals including but not limited to:
Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
Development of influencer strategies and tactical plans to support client goals
Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations
Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies
Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations
Assist in the development of any materials for agency pitches as it pertains to influencer marketing
Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact
Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies
Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice
Lead key projects related to marketing Blue Hour’s influencer/creator practice ( i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)
Attend industry events to share insights with Blue Hour