Campaign Coordinator - LinkedIn

Primary Residential Careers • Salt Lake City, UT

6d • Onsite

About The Position

This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.

Requirements

• 2–4+ years of hands-on social media management for a brand, agency, or corporate environment.
• Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video.
• Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
• Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
• Ability to translate executive and corporate objectives into clear, compelling social narratives.
• Proficiency with AI tools for content creation, research, and workflow acceleration.
• Experience managing corporate campaigns end-to-end—planning, execution, reporting.
• Excellent writing and editing skills
• Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy.

Nice To Haves

• Demonstrated ability to grow followers, engagement, and brand visibility across key social platforms.
• Experience maintaining a steady pipeline of high-quality, original content.
• Proven skill in executing a credible, authoritative social presence supported by thoughtful long-form content.
• Experience managing paid campaigns that maximize budget and generate measurable leads or recruiting results.
• Ability to maintain a predictable posting and campaign calendar aligned with business goals.
• Strong track record of using data to optimize reach, performance, and ROI over time.

Responsibilities

• Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
• Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
• Create thought-leadership articles, briefs, and posts to strengthen brand authority.
• Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
• Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
• Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
• Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
• Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
• Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
• Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed