Campaign Content Specialist, Americas

KION • Grand Rapids, MI

14d • $82,875 - $121,550

About The Position

The Campaign Content Specialist – Americas is responsible for planning and orchestrating content-led demand generation campaigns that fuel the sales pipeline and accelerate buyer engagement. This role sits at the intersection of marketing, sales, and industry strategy — translating go-to-market priorities into cohesive content journeys that drive measurable results. Results-drive, the Content Specialist, will own the development execution and optimization of email campaigns and supporting content across the customer journey. This role is ideal for a highly organized and creative marketer who excels in writing compelling copy, building targeted campaigns, and analyzing performance to drive continuous improvement. This is a highly collaborative role that connects regional marketing, solution strategy, and content creation to turn insights into action – supporting lead generation goals while maintaining alignment with global branding and messaging. We offer: Career Development Competitive Compensation and Benefits Pay Transparency Global Opportunities Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The base pay range for this role is estimated to be $82,875 - $121,550 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of B2B marketing experience, especially in content and email campaign execution.
• Proficient in marketing automation platforms (e.g., Marketo, Salesforce).
• Strong writing, editing, and content strategy skills.
• Experience mapping buyer journeys and developing persona-based campaigns.
• Data-driven with ability to analyze and optimize campaign performance.
• Highly organized and able to manage multiple projects with cross-functional teams.
• Strong collaboration, communication, and project management skills.

Nice To Haves

• Familiarity with CRM, CMS, and basic HTML is a plus.

Responsibilities

• Campaign Planning and Execution Plan, write, build, and launch email campaigns in marketing automation platforms (e.g., Marketo, Salesforce).
• Develop campaign strategies aligned to buyer journey stages, vertical segments, and regional business priorities to drive qualified leads and nurture pipeline.
• Build regional campaigns, from end-to-end, that define audiences, messaging frameworks, asset needs, and distribution strategies.
• Develop nurture tracks, drip campaigns, and triggered workflows aligned with audience segments and buyer stages.
• Map existing content gaps and define new content needs in collaboration with global teams and content creators (internal/external).
• Partner with digital teams to sequence campaign tactics and optimize multi-touch engagement paths.
• Track and optimize campaign content performance using metrics such as content engagement, lead conversion, and influenced pipeline.
• Campaign Content Scaling Develop modular content frameworks and messaging toolkits that can be adapted for varying audience sizes, with strong understanding of audience targeting.
• Collaborate with global and regional teams to create industry- or account-specific content experiences.
• Build scalable content packages to support and enable personalized campaign kits.
• Own and manage targeted campaign planning, building key personas and aligned content.
• Go-to-Market Alignment Work cross-functionally with commercial leaders, solution strategy, and global marketing to ensure campaign messaging aligns with the broader go-to-market strategy.
• Collaborate with product marketing, sales, and design teams to translate technical and value-based messaging into effective content.
• Lead content planning sessions during campaign and product launch cycles to ensure timely and relevant messaging support.
• Serve as a liaison between Americas marketing and global campaign/content teams, helping to localize campaign frameworks for regional deployment.
• Ensure message consistency across all content touchpoints.
• Performance Analysis & Optimization Track and report on key metrics (open rates, CTR, conversion, etc.) and provide actionable insights to improve future performance.
• Conduct testing on layout, copy, send times, and audience targeting to optimize results.
• Maintain database hygiene and compliance with email guidelines and regulations.

Benefits

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees