Content Lead, Talent Trends - Americas

Ashby • San Francisco, CA

2d

About The Position

For this role, we’re looking for someone ambitious who enjoys owning collaborative, data-rich content projects and is open to the challenge of a unique role at the intersection of brand, data, and content. You will immediately own our weekly newsletter, take over and scale our reports, become the chief visionary for how we present this data across our owned website, work with demand gen on the best ways to use across campaigns, and own the further development of our data content strategy. You should see this role as not inheriting work, but being responsible for 10xing it to its new level of operation across design improvements, velocity of publishing, and multi-media distribution online and IRL.

Requirements

• You’re motivated by building something foundational . You see Talent Trends not as a project but as a signature brand pillar that you’ll shape, grow, and evolve.
• You’re equally comfortable with big-picture strategy and end-to-end ownership , setting vision, defining cadence, and also rolling up your sleeves to bring it to life.
• You get energy from data-driven storytelling , turning complex findings into clear, compelling narratives that influence how talent and recruiting experts think and act.
• You are a straightforward writer who can connect with the audience and translate difficult insights into easy-to-understand narratives.
• You thrive at cross-functional leadership , aligning Data, Design, and Executives around a shared vision, while making decisive calls to keep projects moving.
• You see distribution as a creative strategy, not afterthought . You’re excited to experiment with how insights show up across channels, from LinkedIn to events to premium digital experiences,
• You want to grow as a market-facing voice by building credibility as the person shaping how the industry consumes recruiting benchmarks and insights through written, audio, and video forms.
• You have the type of charisma that makes speaking in front of a crowd feel second-nature , where you can host a panel or command a crowd comfortably and naturally.
• You are not interested in learning SaaS products . While we do not expect you to be a product expert, consistently learning about the Ashby platform and its unique differentiations to weave seamlessly into your work will be key to being successful on this time.
• You are expected to learn our product well enough to do a sales demo confidently.

Responsibilities

• Evolve Ashby’s Talent Trends strategy. You’ll take full ownership of how Talent Trends grows into a defining Ashby content pillar. This means setting the editorial vision, identifying the most critical questions to answer for recruiting leaders, and continuously innovating on format, depth, and storytelling to ensure Ashby becomes synonymous with talent data.
• Be the founder of the GTM strategy for Talent Trends. You won’t just create reports, you’ll define cadence, set benchmarks for success, and own how these insights reach and educate the market. From LinkedIn to newsletters, from demand gen campaigns to live events, you’ll drive creative and consistent ways to bring Talent Trends to life across channels by working with channel owners.
• Lead cross-functional collaboration with authority. You’ll be the connective tissue across Data, Design, and Leadership — aligning stakeholders, making tough calls on scope, and ensuring every deliverable meets the bar of clarity, impact, and brand alignment.
• Elevate Ashby’s voice in the market. You’ll grow into the external presence for Ashby’s insights, whether through publishing consistently on LinkedIn, ghostwriting for leadership, or representing Talent Trends through video or audio formats. Hosting a YouTube series would not be out of question for the kind of speaking level work and comfort with data you should have to thrive in this role.
• Raise the bar on quality and impact. You’ll champion design excellence, richer insight development, and stronger distribution, ensuring that Talent Trends not only informs but also shapes the conversation in the recruiting industry.
• Follow your intuition over playbooks ( it’s one of our 10 Operating Principles ). We rarely follow traditional content playbooks or look at what competitors are writing about. We believe in knowing our customer closely and evolving our work to meet their needs — even if that means trying something never been done or that historically hasn’t worked. While it’s helpful to bring knowledge of past content programs you’ve run, we encourage you to think freely and build confidence in your intuition.
• Own all the operational work around your content programs . Everyone on the marketing team writes their own copy for social media, landing pages, emails, and beyond. We expect you to be an end-to-end marketer who can strategically drive your work forward versus rely on others to fill in the gaps (or at the minimum, be comfortable getting uncomfortable to learn).

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options . You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed