Campaign Activation Manager

Philips

32d • $135,000 - $216,000 • Onsite

About The Position

Campaign Activation Manager The Campaign Activation Manager is responsible for executing and managing digital campaigns to increase Philips reputation and generate demand for the company's products, software and services. This is a key role to serve Businesses and Regions by optimizing campaign execution and centralizing resources to drive to stronger ROI. Your role: Act as single point of contact for integrated campaigns for the region, supported under service level agreement. Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes. Lead creation and coordination of cross-channel digital (paid) media plans, responding to regional briefs and supervising and managing media and channel resources to ensure effective operations. Ensure the digital campaign ecosystem and targets are defined, appropriate, and in line with overall KPIs. Manage campaign performance on behalf of the region together with the Marketing Insights & Analytics team. Ensure effective communication and cooperation between the local region team and the Center of Excellence team. Leverage best practices and help to streamline the activation marketing processes in the market. You're the right fit if: You’ve acquired 5+ years’ experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function. Your skills include deep understanding of owned (.com, email marketing), earned, and paid media (SEA/SEM/PPC, social, programmatic) methodologies and ability to apply integrated campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic, and communication skills. You have a Bachelor's degree in Marketing, Business Administration, or related field required; Master’s Degree nice to have. You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. You’re highly customer focused, preferably in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. This is an office role. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. Learn more about our culture. Philips Transparency Details The pay range for this position in Cambridge, MA is $135,000 to $216,000. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here. At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case. Additional Information US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA. #LI-PH1 This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights

Requirements

• 5+ years’ experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function.
• Deep understanding of owned (.com, email marketing), earned, and paid media (SEA/SEM/PPC, social, programmatic) methodologies and ability to apply integrated campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic, and communication skills.
• Bachelor's degree in Marketing, Business Administration, or related field required
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You’re highly customer focused, preferably in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities.

Nice To Haves

• Master’s Degree

Responsibilities

• Act as single point of contact for integrated campaigns for the region, supported under service level agreement.
• Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes.
• Lead creation and coordination of cross-channel digital (paid) media plans, responding to regional briefs and supervising and managing media and channel resources to ensure effective operations.
• Ensure the digital campaign ecosystem and targets are defined, appropriate, and in line with overall KPIs.
• Manage campaign performance on behalf of the region together with the Marketing Insights & Analytics team.
• Ensure effective communication and cooperation between the local region team and the Center of Excellence team.
• Leverage best practices and help to streamline the activation marketing processes in the market.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees