Business Systems Analyst - CRM (Salesforce)

NEFCO Construction Supply LLC•East Hartford, CT

19h•Remote

About The Position

Position Overview: We are seeking a business-facing CRM owner to manage and evolve our Salesforce platform. We have recently launched Salesforce Sales Cloud with strong adoption across our sales organization, and are entering the next phase of our CRM journey, including continued platform expansion and the upcoming implementation of Marketing Cloud. This role is critical in ensuring we build on early adoption success and continue to scale Salesforce into a core driver of sales performance, visibility, and growth. This role is responsible for ensuring Salesforce supports how our sales team actually sells — from daily execution to long-term strategy. You will work directly with field sales reps, sales leadership, and implementation partners to translate business needs into system improvements. This is a hybrid role combining system administration, business analysis, reporting, and user support. You will own the full lifecycle of the platform — from user support and data integrity to governance, enhancements, and performance tracking. While Salesforce is the current focus, this role will expand into ownership of broader sales and business systems over time.

Requirements

2–4 years experience supporting an enterprise CRM system (Salesforce experience preferred but not required)
Strong understanding of sales processes, pipeline management, and sales metrics
Experience building reports and working with data to drive insights
Comfortable working directly with sales teams and leadership
Ability to manage multiple responsibilities across support, data, and system improvements
Strong organizational and problem-solving skills
Ability to take direction and independently execute

Nice To Haves

Salesforce experience (admin or power user level)
Experience in distribution, construction, or B2B sales environments
Experience with CRM automation tools (e.g., Flow or similar)
Experience working with external implementation or development partners
Exposure to sales or marketing technology ecosystems

Responsibilities

CRM Ownership & Administration
Own day-to-day management of the CRM platform, including users, permissions, and configuration
Maintain system integrity, usability, and performance
Build and manage automation using tools such as Flow and system configuration
Ensure consistent data structure, cleanliness, and governance across the platform
Sales Process & Business Alignment
Act as the primary interface between the sales team and the CRM
Develop a strong understanding of the sales process, customer structure, and workflows
Translate sales needs into system enhancements and process improvements
Ensure CRM supports key sales motions such as pipeline management, quoting visibility, and account management
Reporting, Data & Insights
Build and maintain reports and dashboards used by sales reps and leadership
Ensure data is accurate, structured, and usable for decision-making
Track and communicate key sales metrics and CRM ROI, ensuring the platform is delivering measurable impact to the business
Support data analysis and reporting needs both inside and outside of the CRM
Governance & Development Management
Manage and prioritize a backlog of system enhancements and requests
Enforce governance over system changes to maintain consistency and scalability
Partner with external implementation teams on system enhancements
Participate in solution design, testing, and deployment of new capabilities
User Support & Enablement
Serve as the primary support resource for CRM users
Troubleshoot issues and guide users on best practices
Maintain clear documentation of system processes and standards
Help reinforce adoption and effective system usage across the field