Business Operations & Performance Strategy Internship
About The Position
The Giraffe Media Group Summer Internship is a highly selective, project-based program designed for analytically strong undergraduate students interested in business operations, marketing performance, and data-driven strategy. Interns will work directly within the Business Development team in close coordination with SMS Operations, contributing to real-time campaign analysis, A/B testing, and competitive research. This is not a passive internship, participants will engage in the same workflows used by the team daily and will be expected to produce meaningful, actionable insights. Over the course of approximately ten weeks, interns will progress through a structured program including onboarding, performance analysis, operational support, and a capstone project involving the build and testing of a live marketing flow. The internship concludes with a formal presentation to leadership outlining findings, performance insights, and strategic recommendations. Interns will analyze live and historical marketing flows to identify trends in performance, develop A/B testing strategies, and contribute to improving campaign efficiency and revenue outcomes. Interns will: Build a complete marketing flow (message → pre-lander → offer) Launch and test the flow against a control campaign Analyze performance results across key KPIs Present findings and strategic recommendations to leadership This program provides direct exposure to how marketing performance drives business outcomes. Interns will develop the analytical and operational skills used by high-performing business and marketing teams to optimize campaigns, improve efficiency, and drive revenue. The work produced during this internship will directly impact live campaigns and inform strategic decisions within the organization.
Requirements
- Strong analytical and problem-solving skills
- Interest in marketing, business operations, or performance strategy
- Ability to interpret data and identify meaningful insights
- Strong written communication and organizational skills
- Comfort working in a fast-paced, team-oriented environment
- Self-motivated and able to work independently
- Detail-oriented with strong follow-through
- Comfortable working with data and performance metrics
- Proactive in communication and problem-solving
Responsibilities
- Review performance data across active campaigns including messages, pre-landers, and offers
- Analyze key KPIs such as CTR, CVR, RPS, and opt-out rates
- Identify trends, performance drivers, and underperforming areas
- Map marketing flows from message to conversion
- Develop data-driven test hypotheses based on performance trends
- Draft challenger messaging, pre-lander structures, and creative variations
- Define test structure including success metrics and evaluation criteria
- Support execution of A/B tests on live campaigns
- Monitor campaign performance through vendor dashboards
- Conduct routine performance checks and flag anomalies
- Support data pulls and reporting for the Business Development team
- Identify operational patterns and opportunities for improvement
- Research vendors, partners, and competitors within the SMS marketing ecosystem
- Analyze messaging strategies, offer structures, and market positioning
- Build structured reports summarizing findings
- Support partner evaluation and business development initiatives
- Build a complete marketing flow (message → pre-lander → offer)
- Launch and test the flow against a control campaign
- Analyze performance results across key KPIs
- Present findings and strategic recommendations to leadership
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
