Business Marketing Manager, Industry Marketing

Spotify • New York, NY

305d • $120,185 - $171,693

About The Position

The Spotify Advertising Business Marketing team's mission is to captivate and covert millions of businesses to connect with billions of fans. This role plays a pivotal part in developing and leading marketing strategy and execution aimed at increasing consideration and driving awareness of Spotify Advertising with advertisers, partners, and agencies globally. We are looking for a seasoned marketer who is an excellent collaborator (working cross-functionally with teams at Spotify) and an effective operator (aligning with senior partners.) This individual will be responsible for shaping, planning, and implementing marketing strategies & programs with a focus on partner marketing efforts. This position reports to the Associate Director of Advertising Industry Marketing.

Requirements

• BA or BS degree.
• A min of 7+ years of experience in marketing; agency, media, business, or ad tech marketing experience is a plus.
• Proficient in delivering innovative, effective go-to-market strategies with an emphasis on partner marketing relationships.
• Deep understanding of the ad tech industry & competitive landscape, and relevant industry events.
• Familiarity with major automated advertising platforms.
• An effective communicator, collaborator, and operator who can lead XFN teams to align and deliver projects.
• Ability to take complex topics and build digestible and compelling storytelling for owned and industry activities.
• Industry events experience that bring content to life, creating engaging experiences that connect audiences, brands, and creators.
• Experience working cross-functionally with marketing, product, PR, production, and sales partners.
• Experience working with international marketing teams to partner on projects in a variety of contexts.
• Strategical, data-driven approach coupled with strong written, creative, and verbal communication skills - experience successfully crafting messaging, creating programs, and analyzing impact.

Responsibilities

• Develop go-to-market strategies in collaboration with partners to position Spotify within the industry and promote Spotify Advertising through a series of targeted touchpoints that drive awareness & engagement, and deliver results.
• Lead cross-functional marketing plans to deliver back to senior stakeholders (internal and external) and implement in-markets and with partners.
• Drive consideration and positioning for our products and automated solutions among marketers and advertisers through marketing strategies.
• Work cross-functionally on global go-to-market efforts and launches with partners.
• Lead and implement marketing initiatives that involve owned & industry event activations, partner marketing co-marketing efforts, and pre- during- post-event planning & tracking.
• Collaborate with international partners to activate and scale work.
• Champion of product insights and strategies that accelerate consideration globally.
• Manage complex internal processes and multiple partners to implement and deliver compelling marketing strategies.
• Be a steward of the Spotify Advertising brand, a subject matter expert for automation, and a proven record of working on partner marketing efforts including go-to-market initiatives.
• Be able to flex, re-prioritize, and take on additional projects when there are shifts in the business.

Benefits

• Health insurance
• Six month paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree