Business Intelligence Manager

Interra Brand•Goshen, IN

12h

About The Position

As the Business Intelligence Manager at Interra Credit Union, you are responsible for turning data into actionable insights that fuel growth, deepen member relationships, and drive competitive advantage. You will serve as the strategic analytics partner to our Chief Marketing Officer, Chief Experience Officer, and Lending leaders—helping them translate performance data into smarter campaigns, sharper service strategies, and more profitable lending outcomes. In this role, you will lead a high-performing analytics team focused on surfacing trends, forecasting behavior, and delivering real-time performance metrics that shape how we go to market, serve members, and create value. From evaluating campaign effectiveness to identifying opportunities in the loan portfolio, your work will enable leaders to make faster, better decisions rooted in data. You’ll build and deliver analytics and insights that are simple, compelling, and business-ready—ensuring that data is always aligned to what matters most: member growth, sales performance, and brand impact. Your leadership will help create a culture where data is not just available—but actively used to win in the marketplace. Direct Reports: Data Analyst(s)

Requirements

5+ years' data analysis or data management experience, plus 2+ years leading large project implementations, plus 3+ years leading\managing a team within an Information Technology field, (formally or informally) with a demonstrated ability to coach and mentor.
A history of successfully delivering actionable insights or implementing data-driven strategies and in a financial institution or a related field.
This level of knowledge is acquired through completion of a Bachelor’s degree in Computer Science, Computer Information Systems, or related field. (Will consider additional years of experience in lieu of education requirement).
Must have and maintain a valid driver's license.

Nice To Haves

Proven expertise in transforming large, complex datasets into meaningful business intelligence to support marketing, product, and growth strategies.
Strong proficiency in statistical modeling, data mining, and interpreting behavioral data to identify member trends and campaign performance drivers.
Advanced experience with data visualization platforms (e.g., Tableau, Power BI) to deliver compelling, executive-ready dashboards that guide strategic decisions.
Proficient in SQL and comfortable querying data across structured and unstructured data sources; experience with cloud data platforms (e.g., Snowflake, BigQuery) preferred.
Demonstrated ability to translate data into marketing and business insights that drive measurable outcomes in acquisition, engagement, and retention.
Deep understanding of digital marketing analytics, including multi-channel attribution, campaign ROI analysis, and conversion funnel metrics.
Hands-on experience with data tools such as Python or R to support data preparation, automation, and predictive modeling.
Solid understanding of data warehouse architecture, dimensional modeling, and ETL processes to ensure scalable, accurate data pipelines.
Ability to architect and execute a BI roadmap aligned to enterprise and marketing goals, including the creation of KPIs and performance scorecards.
Knowledge of data governance, data quality practices, and compliance standards relevant to member privacy and financial regulations.
Strong communication skills with a track record of influencing cross-functional stakeholders through data storytelling and actionable recommendations.
Demonstrated experience working in a financial services or highly regulated environment, with familiarity in interpreting member behavior and credit union KPIs.
Comfortable leading analytics initiatives across teams including Marketing, Lending, Product, and IT, ensuring alignment between data insights and strategic priorities.
Effective project management skills with a focus on delivering high-impact analytics projects on time and with stakeholder buy-in.
Team-oriented leadership style with the ability to mentor analysts and foster a culture of data curiosity and continuous learning.
Strong business acumen and the ability to connect analytics work directly to organizational growth, revenue, and member satisfaction.
Commitment to Interra’s mission and member experience, with a passion for leveraging data to deliver meaningful impact.
Strong interpersonal skills—willingness to engage with team members across the organization.
Interest in making a tangible impact at a mission-driven, community-focused financial institution.
Ability to motivate or influence internal or external senior level professionals and or members is a critical part of the job, requiring a significant level of influence and trust.
Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues.
Represent the credit union in a professional and positive way, both internally and externally at all times.

Responsibilities

Analyze campaign performance, lead generation, and digital engagement to inform strategy and optimize ROI. Identify opportunities to improve segmentation, personalization, and messaging using data-driven insights.
Deliver insights on portfolio performance, loan growth trends, member behavior, pricing effectiveness, and opportunity areas. Enable lending leaders to make better, faster decisions that support revenue and risk balance.
Work closely with the Chief Experience Officer to evaluate service performance, member satisfaction trends, and channel usage. Uncover actionable insights that enhance member journeys and improve retention.
Design intuitive analytical insights and reports that clearly communicate KPIs, business performance, and emerging trends to executives and key stakeholders.
Develop and coach analysts to think beyond the numbers and deliver business value. Instill a mindset of curiosity, responsiveness, and strategic thinking.
Anticipate trends, monitor market shifts, and bring predictive insights that help shape organizational priorities. Be a voice for data in strategic conversations with senior leaders.
Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the USA PATRIOT Act, and the Office of Foreign Assets Control.