Business Intelligence Analyst, Marketing

Mirage • New York, NY

35d • Onsite

About The Position

We’re seeking a highly analytical BI Analyst to partner with Marketing, Finance, and Leadership teams to improve acquisition performance, strengthen retention, and drive strategic decision-making. In this role, you will analyze multi-channel data, translate insights into actionable recommendations, and support key leadership cadences with clear, compelling data stories. You’ll collaborate cross-functionally with Marketing, Finance, Operations, and Data teams to enhance measurement capabilities and optimize the end-to-end customer journey.

Requirements

• 4+ years of experience in marketing analytics, growth analytics, or business intelligence within B2C, B2B, e-commerce, or SaaS environments.
• Advanced proficiency in SQL with hands-on experience working with marketing and user-level data.
• Experience with modern cloud data warehouses (e.g., BigQuery), including querying, data modeling, and building or maintaining tables to support analytics and scalable reporting.
• Strong understanding of core marketing performance metrics, including CAC, CLV, ROAS, funnel performance, attribution, retention, and incrementality.
• Experience with mobile measurement partners (e.g., AppsFlyer) and familiarity with mobile attribution.
• Proven ability to craft clear, compelling data stories and present insights to non-technical audiences and senior stakeholders.
• Track record of effective cross-functional collaboration with teams such as Marketing, Product, Data Engineering, and Finance.
• Exceptional analytical, structured thinking, and problem-solving skills, with the ability to operate independently in fast-paced environments.

Nice To Haves

• Experience with Python, predictive modeling, segmentation, experimentation frameworks, or media mix modeling.

Responsibilities

• Analyze acquisition, lifecycle, and broader marketing performance to identify trends, diagnose funnel gaps, and uncover opportunities to improve CAC, ROAS, LTV, retention, and engagement.
• Build dashboards, reports, and visualizations that clearly communicate insights to senior leaders for monthly business reviews, QBRs, and strategic planning sessions.
• Conduct deep-dive analyses into customer behavior, cohorts, segmentation, and retention patterns to inform marketing strategy and user journey improvements.
• Partner with performance marketing to evaluate multi-channel campaign impact and support optimization across paid, owned, and earned channels. Enhance marketing attribution via SKAN and probabilistic modeling
• Support experimentation through A/B and multivariate test design, measurement, and insight generation.
• Lead cross-functional collaboration with Finance, Marketing, and Data teams to ensure data stability, improve marketing measurement, and evolve analytics capabilities.
• Serve as an analytical advisor to marketing leadership, providing context, clarity, and actionable insights.

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed