Business Insights Specialist - Data Driven Targeting Strategy
About The Position
The Business Insights Specialist (US) role is with US Marketing and will be responsible for supporting data targeting strategies as well as executing marketing campaigns thru Salesforce. In this role you will be working in an agile method with other Marketing functions and the Business Line to perform analysis and translate data into information to help define audiences and segmentation to support go-to-market strategies. The Business Insights Specialist (US) is responsible for executing marketing campaigns in the Salesforce ecosystem – using Data Cloud to build audiences and segments and Marketing Cloud to build journeys and execute. The role also is responsible for conducting data analysis and create data queries, segments and calculated insights using SQL. To support and bring targeted strategies to market, the role is also responsible for conducting data analysis on customer, account and product data using analytical tools such as SQL, SAS, Python, Tableau or DataBricks. The Business Insights Specialist (US) is responsible for amassing deep business subject matter expertise to leverage marketing segmentation techniques, generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. Using their strong communication skills, the Business Insights Specialist (US) will work in partnership with business leaders to present or generate appropriate insights, influence data strategy and deliver supporting collateral and/or presentations. This candidate will be an individual on a team that supports data and campaign targeting strategy for different lines of businesses. This role will be an individual contributor and will need to step in to take ownership of their book of business. The Business Insights Specialist is responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.
Requirements
- Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
- Graduate's degree preferred with either progressive project work experience, or;
- 5+ year of relevant experience
- higher degree education and research tenure can be counted
- Experience in executing campaigns in Salesforce ecosystem - using Data Cloud and Marketing Cloud, building audiences and journeys
- Experience using SQL to create data queries, segments, and calculated insights
- Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
- Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
- Strong communication skills to interact with stakeholders and influence marketing strategy
Responsibilities
- supporting data targeting strategies
- executing marketing campaigns thru Salesforce
- performing analysis and translate data into information to help define audiences and segmentation to support go-to-market strategies
- executing marketing campaigns in the Salesforce ecosystem – using Data Cloud to build audiences and segments and Marketing Cloud to build journeys and execute
- conducting data analysis and create data queries, segments and calculated insights using SQL
- conducting data analysis on customer, account and product data using analytical tools such as SQL, SAS, Python, Tableau or DataBricks
- amassing deep business subject matter expertise to leverage marketing segmentation techniques, generate relevant analytical insights for business issues and identify opportunities to drive business growth and value
- presenting or generate appropriate insights, influence data strategy and deliver supporting collateral and/or presentations
- conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
