Business Development - Placement Agency Channel

GTM Payroll ServicesClifton Park, NY

About The Position

GTM is looking for a relationship-driven Business Development professional to grow and support our network of placement agencies and senior care partners. In this role, you'll serve as a trusted resource to partners-helping them streamline workflows, enhance their client experience, and increase referral activity. This is a high-touch, service-oriented role ideal for someone who thrives on building strong relationships, delivering value, and driving measurable results.

Requirements

  • Strong communication and interpersonal skills
  • Ability to influence, consult, and overcome objections
  • High attention to detail and strong organizational skills
  • Ability to manage multiple priorities and relationships simultaneously
  • Proficiency in Microsoft Office and CRM systems (Salesforce preferred)
  • Bachelor's degree required
  • 5+ years of experience in business development, partnerships, household employment, or marketing

Nice To Haves

  • Experience in payroll, tax, insurance, HR, or related industries preferred
  • Experience with consultative sales or phone-based outreach is a plus
  • Strong relationship builder with a consultative approach
  • Comfortable in a high-touch, service-oriented environment
  • Ability to influence and motivate partners to increase referral activity
  • Highly organized and proactive in managing multiple partner relationships

Responsibilities

  • Develop and execute a strategic plan to grow referrals from placement agencies and senior care partners
  • Segment partners into tiers (A/B/C) and implement targeted engagement strategies
  • Identify, recruit, and onboard new agency partners through proactive outreach
  • Serve as the primary point of contact for all partner relationships
  • Maintain consistent communication through phone, email, and in-person meetings
  • Provide hands-on support for partner inquiries and referral coordination
  • Encourage referrals by offering value-added services such as payroll, tax, and insurance consultations
  • Educate partners on how GTM services improve efficiency and increase their revenue potential
  • Acknowledge and track referrals, including follow-ups and commission communications
  • Collaborate with Marketing to promote referral programs and partner incentives
  • Share collateral and support co-branded or educational initiatives
  • Represent GTM at industry events, conferences, and partner meetings
  • Maintain accurate records of all partner interactions in CRM (Salesforce)
  • Monitor referral trends and identify opportunities to improve partner performance

Benefits

  • Opportunity to build meaningful partnerships that directly impact business growth
  • Collaborative, supportive, and growth-oriented culture
  • High visibility role with strong cross-functional collaboration
  • Competitive compensation and benefits package
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