Business Development Specialist (Orange, Polk, and Osceola area)

Central Florida Inpatient Medicine•Lake Mary, FL

32d

About The Position

The Business Development Specialist is responsible for driving marketing, referral development, and relationship-building efforts across multiple healthcare entities within an assigned geographic territory. This role plays a key part in expanding service line awareness, increasing patient referrals, and fostering partnerships within acute care hospitals, inpatient rehabilitation facilities, long-term acute care hospitals, and post-acute and assisted living environments. The Business Development Specialist will work under the direction of the Executive Director to execute business development strategies, identify new referral opportunities, and strengthen relationships with healthcare providers and community partners. A strong emphasis is placed on meeting census goals, enhancing brand visibility, and promoting a culture of growth and collaboration. The assigned region will be Orange, Polk, and Osceola counties. We offer competitive pay, with salary determined based on experience. This position requires a self-motivated, results-driven professional who excels in communication, strategic outreach, and healthcare relationship management.

Requirements

Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field required.
Minimum of 2 – 4 years of healthcare business development, sales, or provider relations experience.
Strong knowledge of the healthcare continuum including acute, post-acute, LTAC, IPR, and AL.
Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
Proven success in meeting growth and referral targets.
Exceptional interpersonal and communication skills; ability to connect with diverse stakeholders.
Highly organized, self-directed, and able to manage multiple priorities across a large region.
Proficient in Microsoft Office and CRM tools.
Valid driver’s license and willingness to travel within assigned region.

Nice To Haves

Strategic outreach and referral pipeline development
Provider engagement and consultative sales approach
Community and event-based marketing
Data-driven decision-making using referral trends and CRM reporting
Time and territory management
Strong presentation and relationship-building skills
Cross-functional collaboration

Responsibilities

Market Development & Growth
Identify market trends and growth opportunities across acute and post-acute sectors.
Implement business development plans to support territory-level growth goals.
Monitor competitor activity and report findings to inform outreach strategies.
Support service line promotion and community education initiatives.
Provider & Partner Relations
Build and maintain relationships with PCPs, specialists, MSOs, hospitalists, and other referral sources.
Re-engage inactive or low-referring providers through targeted outreach efforts.
Collaborate with care teams and leadership to improve the referral experience.
Referral & Sales Development
Conduct referral source mapping and prioritize outreach to high-potential accounts.
Track referral trends and communicate patterns to the Executive Director and internal stakeholders.
Create and execute customized outreach plans for underperforming markets or facilities.
Marketing & Community Engagement
Coordinate development and distribution of territory-specific marketing materials.
Organize and attend local events such as provider luncheons, health fairs, and community forums.
Represent the organization at local and regional networking events.
Operational Support & Communication
Ensure timely updates to providers regarding admissions and discharges.
Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.
Assist with territory-specific appreciation efforts, such as gift deliveries or holiday initiatives.
Cross-Functional Support
Collaborate with clinical and operational leaders to support new service launches or territory expansion.
Provide feedback from the field to inform strategy and improve operational alignment.
Participate in special projects and performance initiatives as directed by the Executive Director.
Other duties and projects assigned by the Executive Director.