Business Development Representative

ALPAS WELLNESS LA PLATA LLC•La Plata, MD

1d•$80,000 - $125,000

About The Position

The Business Development Representative (BDR) plays a pivotal role in driving census growth, building strategic referral relationships, and strengthening the Alpas Wellness brand within assigned territories. Under the direction of the Vice President of Marketing & Business Development, the BDR develops, maintains, and grows relationships with hospitals, behavioral health providers, EAPs, veteran organizations, treatment programs, and other key referral partners. This position combines relationship-driven outreach with data-informed strategy, ensuring all business development efforts support Alpas’ broader goals of payer mix optimization, ethical marketing, and mission-driven growth.

Requirements

Bachelor’s degree in Marketing, Communications, Psychology, Business, or related field preferred.
2–4 years of experience in business development, outreach, or marketing within healthcare, behavioral health, or addiction treatment settings required.
Demonstrated success in territory management and relationship building.
Excellent written, verbal, and interpersonal communication skills.
Proficiency in CRM platforms (Dazos preferred), Microsoft Office, and Google Workspace.
Valid driver’s license and reliable transportation required.

Nice To Haves

Strong understanding of payer systems and referral development strategy preferred.

Responsibilities

Develop and execute a comprehensive outreach plan for the assigned territory focused on census growth and strategic referral alignment.
Identify, engage, and nurture high-potential referral relationships including hospitals, detox programs, outpatient providers, behavioral health organizations, EAPs, and community/veteran partners.
Conduct regular in-person meetings, calls, and educational presentations to promote Alpas Wellness services and differentiate programs.
Represent Alpas Wellness at community events, professional conferences, and networking functions to strengthen brand visibility.
Build and maintain an active referral pipeline through consistent relationship management and follow-up.
Collaborate with Admissions and Clinical teams to ensure a seamless transition from referral to admission.
Provide timely, professional updates to referral sources regarding patient outcomes and program success (as permitted under HIPAA).
Meet or exceed established monthly referral, admissions, and payer mix goals.
Focus outreach efforts on relationships likely to generate in-network or high-value out-of-network admissions.
Maintain awareness of payer systems, utilization management, and contracting strategies to align territory outreach with organizational goals.
Track referral conversion rates and payer outcomes within the CRM to continuously refine outreach strategy.
Document all outreach activity, meetings, and referral interactions in the CRM (Dazos preferred).
Maintain accurate and timely data entry to ensure visibility and accountability across teams.
Utilize CRM dashboards to analyze performance trends and inform data-driven decision making.
Partner with the Marketing team to coordinate campaigns, community events, and targeted regional initiatives.
Work collaboratively with Admissions and Utilization Review to align referrals with program and payer requirements.
Contribute to weekly BD/Marketing meetings by sharing updates, insights, and territory performance data.
Promote Alpas Wellness’ mission of destigmatizing addiction and mental health treatment through education and community engagement.
Demonstrate professionalism and alignment with Alpas’ values in all interactions.
Act as a brand ambassador, reinforcing Alpas Wellness’ commitment to innovation, compassion, and excellence.