Business development representative

Lakeview Ford-Lincoln • Battle Creek, MI

8h

About The Position

A Business Development Representative (BDR) at an auto dealership (also commonly called a BDC Representative, where BDC stands for Business Development Center) plays a key role in generating and managing leads to drive sales and service traffic. This is typically an entry-level or support sales position focused on communication, appointment setting, and customer engagement rather than closing deals on the showroom floor.The role bridges digital/inbound inquiries and the sales or service teams, often handling high volumes of phone, email, text, and online interactions in a fast-paced dealership environment.

Requirements

• Strong communication skills (clear speaking voice, active listening, persuasive phone etiquette)
• Excellent customer service orientation with a friendly, professional, and enthusiastic demeanor
• Ability to multitask in a high-volume, fast-paced call-center-like environment
• Basic computer proficiency (CRM software, email, MS Office, dealership management systems)
• Self-motivated, goal-oriented, and resilient to rejection (outbound calling can be repetitive)
• High school diploma or equivalent; some dealerships value outgoing personality over formal education
• Availability for flexible hours, including evenings, weekends, and holidays (common in retail auto)

Nice To Haves

• Previous experience in sales, customer service, call centers, or automotive is preferred but often not required for entry-level roles

Responsibilities

• Handle inbound leads and inquiries (phone calls, internet leads from the dealership website, emails, texts, chat, and social media)
• Perform outbound calls, follow-ups, and prospecting to contact potential customers, previous buyers, lease-end clients, or service reminders
• Qualify leads by discussing customer needs, vehicle interests, budget, and timing
• Set, confirm, and reschedule sales or service appointments for the sales team, finance, or service advisors
• Follow up on leads to nurture relationships, re-engage no-shows, and maintain customer satisfaction
• Update and maintain accurate records in the dealership's CRM system (e.g., tracking interactions, lead status, and notes)
• Respond quickly and professionally to all customer communications to ensure a positive first impression
• Stay informed about current inventory, promotions, vehicle features, pricing, and dealership services
• Collaborate with sales, service, and management teams to hand off qualified opportunities
• Occasionally support additional tasks like updating online inventory listings or handling basic customer questions

Benefits

• Benefits like health insurance, 401(k), paid time off, and employee discounts on vehicles/services

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED